Shape the Komatsu brand, elevate customer engagement and turn market insight into growthKomatsu Mining Technologies is seeking an experienced Brand and Product Marketing Manager to lead brand, marketing communications, events and strategic market intelligence across Australia.
This influential role will strengthen Komatsu's market position, support business growth and create consistent, high-quality customer experiences across every channel and touchpoint.You will act as the Australian custodian of Komatsu's brand standards, partnering with sales, service, regional and product teams to translate customer needs, segment trends and commercial priorities into targeted marketing plans, campaigns and compelling customer value propositions.From major trade shows and corporate hospitality to advertising, digital content and customer events, you will lead high-profile initiatives that build visibility and engagement.
You will also provide actionable market and competitor insights that inform business planning, sales enablement and targeted growth opportunities.Combining strategic thinking, commercial judgement and robust execution, you will lead a small team, manage budgets and suppliers, and build trusted relationships with senior leaders, customers, industry bodies, global teams and external partners.Key role functions.Develop and execute brand and segment marketing plans that strengthen Komatsu's market position, support growth priorities and improve customer engagementChampion Komatsu's brand standards across sites, vehicles, signage, merchandise, advertising,



digital channels and customer-facing materialsPlan and deliver targeted marketing communications, campaigns, content and customer value propositions in partnership with sales, service, regional and product teamsLead major trade shows, industry conferences, corporate hospitality, customer events and regional brand activitiesLead market and competitor intelligence, reporting actionable insights that support strategic decisions, Salesforce visibility and market developmentWhat you bring.Tertiary qualifications in marketing, communications, business, commerce or a related discipline, or equivalent experienceSignificant experience across marketing communications, brand management, events and strategic marketing, ideally in a B2B, industrial, mining, construction or capital equipment environmentStrong knowledge of brand governance, campaign planning, event delivery, digital marketing channels and supplier managementThe ability to analyse customer, market and competitor information and translate insights into clear executive reporting and practical marketing actionCommercial acumen, with experience in budget planning, cost control, procurement coordination and return-on-investment evaluationConfidence using Microsoft Office,



Salesforce or similar CRM systems, digital marketing tools and platformsStrong communication and influencing skills, with the ability to build trusted relationships across regions, functions, customers and external partnersA strategic, customer-focused and highly organised approach, with the ability to manage multiple priorities and deadlinesYour impact.You will shape how Komatsu presents itself to the market, engages customers and identifies growth opportunities.
By connecting brand leadership, standout events, targeted communications and market intelligence, you will strengthen customer relationships, improve commercial visibility and help the business make informed, strategic decisions.Why Komatsu?
At Komatsu, we live by the Komatsu Way – a culture of integrity, innovation, collaboration and continuous improvement.
This is an opportunity to lead a highly visible national portfolio within a globally recognised mining and technology business, working across commercial, operational and customer-facing teams to bring our brand and market strategy to life.12 weeks paid primary career parental leave.Ability to purchase up to 10 additional annual leave days per annum.Access to discounts at over 400 different retailers Australia wide.Discounts on Apple, Dell, Lenovo and Microsoft productsEmployee Referral ProgramDiscounted corporate rates with HCF, access to Fitness Passport and a comprehensive Employee Assistance Program with Access EAPDiscounts with Toyota & Orix
#J-*****-Ljbffr

📌 Brand And Product Marketing Manager (New South Wales)
🏢 Komatsu
📍 New South Wales