Location: South Melbourne, VICWork Arrangement: Hybrid, work from home every MondayReporting To: Operation LeaderSalary Range: $90,000 – $120,000 per annumAbout the RoleWe are seeking anIn-App Campaign & Engagement Specialistto plan, design, and optimisein-app campaigns, bonuses, and promotional activities.
You will turn business goals into structured campaign logic, user flows, and PRDs, then use data to iterate on performance.This role suits someone with strongproduct thinkingand experience incampaign planning, CRM/lifecycle, or growthon consumer mobile products — not traditional offline or brand-only marketing.Key ResponsibilitiesPlanin-app campaign calendarsaligned to retention, conversion, reactivation, and ARPU goalsDesign campaign concepts:eligibility rules, reward mechanics, user flows, edge cases, and page/interaction logicWrite clearPRDs and campaign briefs(Axure/Figma wireframes a plus) for product and engineering deliveryWork cross-functionally from concept → launch → post-launch optimisationAnalyse campaign performance (cohorts, funnel, ROI, uplift) and recommend refinementsIdentify new opportunities fromuser behaviour, segmentation,



and market insightsSupportA/B testsand structured experimentation where applicableCollaborate with Product Operations and Analytics on measurement and learningsRequirementsBachelor's degree or equivalent experience5+ yearsin product planning,in-app campaign/growth, CRM/lifecycle, or related roles oninternet or mobile consumer products(3+ years for exceptional candidates)Robust logical thinking and structured problem-solvingProficiency inAxure(or similar) andPRD writingData-informed decision making; comfortable reviewing dashboards and test resultsExcellent communication and stakeholder managementFull Australian work rights.
Can Speak and Write Mandarin is a mustNice to HaveExperience withbonus/promo mechanics, leaderboards, missions, or gamified engagementBackground ingaming, sports, fintech, or subscription/consumer appsHands-onSQLor campaign analytics toolsFamiliarity withuser segmentation, churn win-back, or VIP/high-value user programs.
Experience in Online Betting Industry.Prior people management experience (optional)
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📌 In-App Campaign & Engagement Specialist - Mandarin Speaker (Melbourne)
🏢 Aututech
📍 Melbourne