Flower Power is a family-owned business with a growing online store, plus ten garden centres across greater Sydney and one in the Hunter region.
We offer Sydney's biggest range of quality plants, pots, gardening accessories, landscape supplies, homewares and furniture.
About the role
Reporting to the Digital Marketing Manager, you will be responsible for the day-to-day running of our Instagram, Pintrest and Facebook accounts, from content creation and scheduling to community interaction.
You'll also support the marketing team across a range of digital activities.
This role would suit someone with 2-4 years experience in social media management and content creation; We are looking for a self-starter who is quick to learn, highly motivated and passionate about creating engaging content, with the ability to inspire that passion in others across the business.
Key responsibilities
Manage our Facebook, Pintrest and Instagram accounts to grow organic brand awareness, engagement, web traffic, in-store traffic and sales.
Plan and create timely, relevant, creative content that's optimised for each platform, with a focus on brand-appropriate image composition.
Skilfully apply Flower Power's fun, friendly, professional tone of voice and brand personality to the creation of photos, videos and written content.
Collaborate with our buying and retail teams to showcase our plants, pots, garden accessories, homewares and furniture to relevant audiences in a way that resonates.
Provide prompt and friendly responses to comments, direct messages, reviews and feedback across social media profiles.
Monitor and regularly report on social media insights to ensure continued growth in reach,



engagement and sales.
Identify opportunities to improve our social media presence and processes.
Support the Digital Marketing Coordinator, eCommerce Manager and Head of Marketing with a range of tasks including website development projects and maintenance.
Maintain website banners and page content to ensure current promotions and key messages are displayed and generate clicks.
Manage Google, Yelp and Product Review accounts to respond to reviews and keep details up to date.
Provide friendly and helpful responses to comments on web articles via Disqus.
Skills & Attributes Required
Facebook, Pintrest and Instagram management experience with an understanding of how these platforms can support an overarching marketing strategy.
Demonstrated photography and videography skills with a outstanding eye for composition.
Experience using Adobe Photoshop, Lightroom, Premiere Pro, Premiere Rush or similar to edit content.
Excellent copywriting skills with the ability to adopt our fun, friendly tone of voice.
Superior communication skills with an enthusiastic, can-do attitude and problem-solving approach.
Efficient time management and organisation skills with the ability to multi-task.
A love of gardening and/or home styling will help you shine in this role.
As we are expecting high interest levels for this role, only shortlisted applicants will be contacted.
Flower Power is an equal opportunity employer.
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📌 Social Content Creator (Sydney)
🏢 Flower Power
📍 Sydney