Head of Digital Marketer Campaign SpecialistEBR Ever Better Recruitment – Waterloo NSWFull time13h ago , from EBR Ever Better RecruitmentAs Head of Digital Marketing, you will closely work with product owners to develop plans to implement product strategies and execute product go to market to support strategies.
You will be tasked with maintaining consistent and accurate communications of product assortment and positioning across channels.This is a fantastic opportunity for a bright, ambitious and talented candidate to collaborate and contribute with a highly specialized marketing team.Your Role Will Involve:Project manage and execute multi‐channel campaigns including: developing messaging and the execution plan, briefing internal stakeholders/resources and external agencies/suppliers, overseeing the roll‐out and generating proactive analysis to optimise performanceSet up, manage and optimise campaigns within Google Ads (SEM, Display, Video) including keyword lists, ad copy, bid strategies, and budgets that drive click‐through ratesDevelop conversion goal oriented retargeting strategies and campaignsContribute to improving our SEO via content generation and onsite SEO with the Design and Web Development SpecialistGrow social media presence (paid and organic) and assist with community engagementManage offline channel execution including direct and brand activation/experiential marketingBe a point of contact for external agencies and suppliersAssist with the messaging and execution of above‐the‐line brand campaignsCreation of new processes and procedures to scale marketing activity and drive efficienciesAble to work across various marketing automation, digital platforms and social channelsPartnering up with Product Marketing owners to help maintain and optimise messaging, promotion and channel mix for our strategic product categoriesWorking cross‐functionally with Channel Marketing, Creative Agencies,



and Pricing Strategy initiatives to achieve financial targets and strategic goals through our marketing campaignsContinuously develop and optimise promotions to drive growth and adhere to dynamic compliance and authenticity standardsWork closely with Email Marketing Specialist on the execution of emails marketing strategy and test plans to maximize value of channelOptimizing processes and interaction models to ensure efficiency and alignment across teamsUtilizing complex data to measure and improve performance of online and offline marketing campaignsStrong understanding of KPI performance to define goalsIn Return You Will Bring:Bachelor's degree in Marketing, Business, Economics, Mathematics or other related fieldexperience in a similar role within a fast‐paced workplace (preferably online gaming)Designing the rollout of successful campaigns that drive customer engagement, advocacy and leadsData analysis and tagging with an analytical mindset to derive insights from data and make intelligent and agile decisionsProficiency in Google Adwords, Facebook Business Manager, Hootsuite, Google Analytics (or similar), Campaign Monitor, Salesforce (or similar), and highly desirable; HTML and WordPress.Proficiency in the use of MS Office, Excel, Word, PowerPointHands on email marketing experience an advantageCRM management and campaign automationWorking with list providers and managing subscription‐based databasesContent marketing and social media account management, including Facebook Business ManagerActive in staying up to date with new trends, technologies and emerging opportunitiesAttention to detail and demonstrated ability to juggle multiple complex projects at onceExceptional written and verbal communication skillsAbility to think analytically and use data to make informed recommendationsExcellent interpersonal skills and demonstrated ability to work well both independently and in a team setting
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📌 Head Of Digital Marketer Campaign Specialist (Sydney)
🏢 EBR Ever Better Recruitment
📍 Sydney