This role is responsible for how data is structured, governed and used across the business.You will lead the strategic and operational management of Salesforce and organisational data systems, ensuring data is reliable, connected and supports commercial outcomes.
This includes Salesforce, Marketing Cloud, registration platforms and external data sources.A key part of the role is acting as the Salesforce Administrator, owning the platform end-to-end including configuration, data integrity, user access, integrations and ongoing optimisation.You will also manage external vendors and developers to deliver system improvements, and ensure data flows effectively across systems to provide a clear and consistent view of customers and performance.This is a hands-on role that combines strategy and execution - focused on building a strong data foundation while enabling better decision-making, targeting and commercial outcomes across marketing, sales and operations.KEY RESPONSIBILITIESData ownership and strategyOwn how data is structured, governed and used across the businessDefine and enforce a clear source of truth for each data typeEstablish data standards, ownership and best practices across teamsIdentify opportunities to improve how data supports commercial outcomesData integration and flowOwn how data flows between Salesforce, Marketing Cloud, registration platforms andexternal sourcesIdentify and resolve data inconsistencies, sync issues and duplication across systemsEnsure a consistent and connected view of data across all platformsImprove how data is captured,



stored and shared across platformsEnsure customer data from different sources is connected and visible in a way that is usablefor salesData governance and qualityEstablish, enforce and maintain data governance standards across the businessMaintain data accuracy, consistency and reliability across systemsManage imports, deduplication and data integrityEliminate unauthorised uploads/downloads and inconsistent data handlingData structure and taxonomyDevelop and maintain consistent data structures, fields and naming conventionsStandardise taxonomy across marketing, sales and operationsEnsure all new data meets required quality and formatting standardsSalesforce administrationOwn Salesforce as the system of recordManage user access, permissions, roles and data securityMaintain system structure, validation rules and data integritySupport and improve integrations between Salesforce and other systemsIdentify and implement improvements to optimise platform usageEnsure Salesforce supports sales workflows, pipeline management and decision-makingData enablement & commercial impactEnable sales and marketing to clearly understand and use customer data (e.g. eventattendance, engagement, history)Ensure customer data is complete, visible and structured to support actionImprove how data supports targeting,



lead qualification and pipeline conversionIdentify gaps in customer data that limit marketing and sales effectiveness and fix themReduce cost leakage (e.g. duplication, inefficient processes)Insights and reportingDeliver reporting and insights to support business and commercial decision-makingDeliver reporting that gives clear visibility of customer activity, lead quality and pipelineEnsure reporting is trusted, straightforward to use and actively used by sales, marketing andleadershipCross-team collaborationManage external vendors and developers to deliver system improvementsWork across marketing, sales and operations to ensure consistent data useAct as the owner of data standards and governance across the businessDrive behaviour change in how teams manage and use dataWhat success looks likeStrong governance in place, with teams following consistent data standardsData is clearly structured and trusted across the businessReduced duplication and data gaps, ensuring sales and marketing are working withaccurate, complete informationClear visibility of usable vs non-usable dataData is connected across systems (Salesforce, SFMC, registration, external sources) withno silosReduced manual effort through improved data flows and automationMarketing and sales can clearly understand and act on customer data, with no missedopportunities due to data gapsSalesforce is structured to support sales workflows, pipeline management and decision-makingClear visibility of pipeline and lead quality through trusted reporting

📌 Data & Systems Lead (Gold Coast)
🏢 National Media
📍 Gold Coast