We're searching for a passionate
Store Manager
to open our exciting new 2XU store in Geelong, driving performance, inspiring a high-performing team, and bringing the 2XU athlete mindset to life.
This is an exciting opportunity to be part of the opening of a brand-current store in one of Geelong's most vibrant and growing retail communities.
You'll have the opportunity to build your team, shape the store culture from day one, drive commercial performance, and create an exceptional 2XU experience for the local community.
You'll work closely with senior leaders, build strong connections with the local fitness and active community, and play a key role in establishing 2XU's presence in Newtown.
What You'll Do
The opportunity to open and shape a brand-new 2XU store from day one
Drive store performance through sales targets, KPIs, and team development
Build, mentor, and inspire a high-performing, passionate, and energetic team
Create a strong store culture centred around performance, teamwork and the 2XU athlete mindset
Manage day-to-day store operations, including inventory, rostering, visual merchandising, and stock replenishment
Connect with the local Geelong fitness and active community through events, collaborations, and partnerships
Deliver a world-class customer experience that reflects the 2XU brand
What You'll Bring
Proven retail leadership experience, ideally with premium, performance, sporting or activewear brands
Genuine passion for health, fitness, sport,



and high-performance apparel
Confident, hands-on leadership style with the ability to coach, inspire, and motivate your team
A track record of achieving sales targets and KPIs
Strong operational skills across rostering, inventory management, visual merchandising and store standards
Commercially driven with a strong customer-first mindset
The energy and enthusiasm to build something new and make your mark
A natural ability to connect with people and build relationships within the local community
Why You'll Love It Here
Generous clothing allowance and staff discounts across our premium product range
Ongoing training, mentoring, and career development opportunities
A high-energy, ambitious, and collaborative team culture
The opportunity to work with a global performance brand and connect with an incredible athlete and fitness community
The chance to make a real impact as we continue to grow our retail presence across Australia
About 2XU
2XU (pronounced "Two Times You")
is a global leader in high-performance athletic apparel, trusted by world champions, elite teams, and everyday athletes alike.
Our mission is to
multiply human performance
, empowering people to go further, faster, and beyond their limits.
As we continue to grow, we're looking for people who share our passion for performance, believe in the power of teamwork, and want to be part of something ambitious.
Ready to open something new with us?
Apply Now.

📌 Store Manager – Geelong (Victoria)
🏢 2XU
📍 Victoria