Drive growth across Sydney's event landscape, build enduring client partnerships and shape the success of The Fresh Collective's venue portfolio.
The Fresh Collective is seeking a commercially minded, relationship-driven
Sales Manager
to lead proactive and reactive sales across our NSW venues.
In this pivotal role, you'll convert corporate, social and wedding enquiries into exceptional event business, grow strategic accounts and uncover new opportunities across our diverse portfolio.
You'll work closely with venue partners, Event Managers and internal teams to deliver a seamless client experience - from first conversation through to event handover - while driving revenue, utilisation and long-term growth.
About the Role
Reporting to the Head of Sales – NSW & ACT, you'll take ownership of sales activity across The Fresh Collective's NSW venue portfolio.
You'll balance responsive enquiry management with proactive business development, using your market knowledge and commercial instincts to build strong pipelines, win new business and maximise opportunities across key dates and venues.
This is an ideal opportunity for an experienced event sales professional ready to make a genuine impact within one of Australia's leading hospitality and events groups.
What You'll Do
Manage inbound corporate and event enquiries, preparing tailored proposals and converting leads into confirmed business
Drive proactive sales activity through targeted outreach, networking, referrals and relationship building
Develop and grow key client, corporate and venue-partner relationships
Identify opportunities to increase bookings and utilisation across underleveraged venues
Create and implement sales plans aligned with revenue and growth targets




Work closely with venue managers to align on sales opportunities, client requirements and service delivery
Build structured engagement plans for strategic accounts and repeat clients
Ensure seamless handover of confirmed events to planning and operational teams
Maintain accurate sales pipelines, client records and activity in Momentus Elite or a similar CRM system
Monitor conversion, revenue, utilisation and performance against agreed targets
Prepare regular sales forecasts, pipeline updates and performance reporting
Represent The Fresh Collective at industry events, networking opportunities and client entertaining functions
Contribute to the ongoing improvement of sales systems, processes and reporting
About You
You're a confident, proactive sales professional with a genuine passion for events, hospitality and building meaningful client relationships.
You know how to turn an enquiry into an opportunity, enjoy opening doors to new business and bring the commercial focus needed to grow revenue across a diverse venue portfolio.
You'll bring:
Proven
event sales manager experience
Demonstrated experience in sales management, business development or event sales within hospitality, venues or catering
A strong track record of achieving sales targets, improving conversion and delivering revenue growth




Experience managing corporate event enquiries and building tailored client proposals
Strong negotiation, relationship-building and stakeholder-management skills
Excellent written and verbal communication skills
A proactive, organised approach to managing pipelines, opportunities and client needs
Commercial awareness and confidence interpreting sales performance and revenue targets
The ability to work collaboratively with venue partners, planning teams and internal stakeholders
Knowledge of the Sydney events market is highly regarded
Experience using CRM systems, Momentus Elite or similar sales reporting tools is highly regarded
Experience mentoring or supporting sales team members is desirable
Why Join The Fresh Collective?
The Fresh Collective creates exceptional food, beverage and event experiences at some of Australia's most iconic venues.
Joining our NSW Sales team, you'll have the opportunity to influence the growth of a dynamic offsite portfolio while working with a collaborative, passionate team.
Join an established hospitality group with a reputation for exceptional food, service and events
Drive meaningful revenue growth across a diverse NSW venue portfolio
Build relationships with leading venues, clients and event partners
Work with a supportive and experienced Sales, Events and Operations team
Access genuine career development, including a pathway towards Senior Sales Manager
Enjoy employee recognition initiatives and staff perks
If you're ready to bring your event sales expertise, commercial drive and relationship-building skills to The Fresh Collective, we'd love to hear from you.

📌 Sales Manager - The Fresh Collective Nsw (New South Wales)
🏢 The Fresh Collective
📍 New South Wales