JMC Academy is undergoing a significant data and technology transformation — migrating our CRM to HubSpot, building a Microsoft Fabric data-lake, and embedding AI-driven decision making using Claude etc.
We need the analyst who will turn that infrastructure into intelligence.
ABOUT JMC ACADEMY
JMC Academy teaches approximately 2,500 students per year across campuses in Sydney, Melbourne and Brisbane — offering degrees and diplomas in Creative Courses.
Role Summary
The Data & Performance Analyst is the data engine of JMC Academy's Customer Division — providing the intelligence that drives performance across marketing, sales, admissions, onboarding, product, pricing, industry partnerships and alumni engagement.
This role sits at the intersection of data engineering, business intelligence, digital analytics and performance marketing.
You will manage data pipelines into our Microsoft Fabric data lakehouse, maintain CRM data quality in HubSpot, build Power BI dashboards, integrate external demand and market intelligence, drive digital channel performance, and help the entire Customer function make faster, smarter decisions.
TECHNOLOGY ENVIRONMENT
HubSpot CRM, Microsoft Fabric, Power BI, SQL, Dynamics 365 ERP, Paradigm SMS, Canvas LMS, VTAC/UAC/QTAC, Burning Glass/Lightcast, Claude AI, Google Analytics 4, Google Ads, Meta Ads Manager, Microsoft Ads
KEY RESPONSIBILITIES
Data Infrastructure and Management
Manage and develop JMC's Microsoft Fabric data lakehouse — building and maintaining pipelines from Dynamics ERP, Paradigm SMS, Canvas LMS and HubSpot CRM
Write and maintain SQL queries to extract, transform and load data across JMC's systems and third-party sources
Manage HubSpot CRM data quality including configuration, segmentation, hygiene and system integrations
External and Third-Party Data Analysis
Consume, process and analyse data from VTAC, UAC and QTAC to understand student demand, application volumes and competitive positioning




Analyse Department of Education and TEQSA datasets to monitor sector trends and competitive dynamics
Integrate and leverage Burning Glass/Lightcast and LinkedIn Talent Insights to inform course relevance and graduate employability
Digital Channel Analytics and Performance
Own digital analytics across GA4, HubSpot, Google Ads, Meta Ads Manager and Microsoft Ads
Monitor website performance, lead generation, conversion rates and campaign attribution
Utilise DSP, DMP and CRM data to build automated campaign journeys and precision audience targeting
Performance Reporting and Dashboards
Design, build and maintain Power BI dashboards covering the full customer journey from lead to enrolment
Produce regular performance reports for the CCO and marketing leadership
Develop team-specific dashboards for Marketing, Sales, Admissions, Outreach and Onboarding
AI-Driven Decision Making
Embed Claude as an active tool for data analysis and decision support across the Customer function
Champion a data-driven culture making data accessible and actionable for all team members
Cross-Functional Support Provide analytics support for Marketing, Sales and Admissions, Onboarding, School and Agent Outreach, Product/Pricing/Profile Planning, and Industry Partnerships and Alumni Engagement.
WHAT WE ARE LOOKING FOR
Essential:
3 to 6 years of experience in data analytics, business intelligence, digital performance or marketing technology
Robust SQL skills — able to write and maintain queries without assistance
HubSpot CRM experience including configuration, data management and workflow automation




Microsoft Fabric or equivalent data lakehouse experience (Azure Data Factory or Synapse considered)
Power BI proficiency including DAX, dashboard design and multi-source data modelling
Digital analytics experience across GA4, Google Ads and Meta Ads Manager
Experience with DSP/DMP/CRM data integration for audience targeting and automated campaigns
Ability to translate complex data into clear, commercially relevant insights for non-technical stakeholders
Highly regarded:
Experience with VTAC, UAC or QTAC tertiary admissions data
Knowledge of Department of Education, TEQSA or QILT data frameworks
Experience with Burning Glass/Lightcast or LinkedIn Talent Insights
Familiarity with Paradigm SMS, Canvas LMS or Microsoft Dynamics ERP
Experience using AI tools including Claude or ChatGPT for analytics workflows
Python or R for advanced analysis and automation
WHY THIS ROLE
Technology transformation moment
— help build JMC's data infrastructure from the ground up as we implement Microsoft Fabric, HubSpot and Claude
Extraordinary data breadth
— internal CRM, ERP, LMS and SMS unified with TAC demand feeds, DoE datasets and Burning Glass labour intelligence
AI-forward environment
— Claude is being actively embedded into analytics workflows
Whole-of-function scope
— analytics backbone for every team in the Customer Division
Executive visibility
— direct reporting line to the Chief Customer Officer
Flexible campus base
— Sydney, Melbourne or Brisbane
HOW TO APPLY
Please apply with your CV and a brief note telling us:
The most complex data environment you have worked in and how you made sense of it
A specific example of how your analysis changed a business or marketing decision
The tools and platforms you are most proficient in and what you are currently learning
JMC Academy is committed to diversity, equity and inclusion.
We encourage applications from people of all backgrounds, cultures and identities.

📌 Data & Performance Analyst (Sydney/Melbourne/Brisbane) (New South Wales)
🏢 JMC Pty
📍 New South Wales