Worx Safety helps businesses across Australia simplify workplace safety management. We're looking for an experienced Marketing Manager who can develop effective strategies, use data to improve performance and generate a consistent flow of qualified inbound leads for our sales team.
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You'll own our lead generation strategy, from campaign planning and execution through to measuring results and improving conversion. You'll work alongside graphic designers, social media specialists and UI/UX developers, providing transparent briefs and direction to turn your strategy into effective campaigns.
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Key responsibilities
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Develop and deliver marketing strategies that grow qualified inbound lead volume
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Plan and optimise campaigns across paid search, social media, SEO, content and email
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Analyse campaign performance, cost per lead and conversion rates to guide decisions
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Manage marketing budgets and focus investment on channels that generate results
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Work with the sales team to understand lead quality and track enquiries through to customers
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Brief and coordinate graphic designers, social media specialists and UI/UX developers
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Improve website and landing page conversion through testing and analysis
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Build lead nurturing campaigns that turn interest into sales opportunities
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Report clearly on performance, insights and next steps
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About you
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Experience in B2B marketing and lead generation
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A proven ability to generate qualified inbound leads and contribute to sales growth
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Strong strategic thinking backed by practical campaign experience
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Confident analysing data, identifying trends and turning insights into action
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Experience with paid advertising, analytics, Zoho CRM and marketing automation tools
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Able to write clear briefs and coordinate creative and digital specialists
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Comfortable working closely with sales to improve lead quality and conversion
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Established in your marketing career, with ownership of budgets and measurable results
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/n This role would suit someone established in their marketing career who wants room to make an impact. Experience in B2B SaaS, workplace safety or a related field would be valuable, but strong strategic thinking, data analysis and a proven ability to generate qualified leads matter most.
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Open to applicants anywhere in Australia
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Work remotely, or from our Wollongong office if you prefer
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Competitive salary, with the opportunity to take ownership and drive measurable growth