Digital Marketing Specialist - Morris Group

Location: Melbourne Employment Type: Full time (Hybrid) Salary: 75,000 - 85,000AUD depending on experience

Morris Group is seeking a skilled and hands-on Digital Marketing Specialist to help drive digital performance across our diverse portfolio of businesses.

Based in Melbourne as part of Shared Services, this role will further enable all businesses to optimise their websites, SEO, email and analytics activity across Morris Group. Reporting to the Group Senior Digital Marketing Manager and working closely with business marketing teams, you will play a key role in growing qualified traffic, engagement and enquiry, ensuring our digital presence reflects the quality of the experiences we deliver.

About the Role

This is a varied digital role suited to someone who loves working with marketing technology and data. With an opportunity to work across tourism, travel, hospitality and aviation, you will plan, build, optimise and report on digital activity for multiple brands.

You will work closely with internal teams and external partners to launch campaigns, improve website performance, strengthen tracking and turn insights into action that delivers measurable commercial results.

Key Responsibilities

- Maintain and enable Marketing teams to optimise their websites via WordPress, ensuring content, offers, landing pages, tracking and user experience are accurate and conversion-focused.
- Manage website feature requests and backlog.
- Coordinate SEO activity across Morris Group websites, including keyword research, on-page optimisation, technical audits, local listings and content recommendations.
- Monitor business visibility in search and LLMs.
- Support marketing teams and Shared Services in building and deploying EDMs and automated journeys, including audience segmentation, testing and CRM data hygiene.
- Work collaboratively with marketing, sales and reservations teams across Morris Group to support campaigns,



launches and commercial priorities.
- Monitor digital trends, competitor activity and platform changes, recommending tests and improvements that lift performance and efficiency.
- Be a group level administrator of platform access.
- Creating templates, briefs and documentation to enable marketing teams.

About You

You are a curious, detail-focused digital marketer who enjoys both the hands-on and analytical sides of the role. You are comfortable digging into data, managing deadlines and working with a broad range of stakeholders.

You will bring:

- 2+ years' experience in a digital marketing role, ideally within tourism, travel, hospitality, aviation, retail or a multi-brand environment.
- Working knowledge of SEO, including technical, on-page and local search.
- Experience with website CMS platforms (WordPress preferred) and landing page optimisation.
- Proficiency in GA4, Google Tag Manager or similar analytics and reporting tools.
- Experience with email marketing and CRM platforms (Klaviyo preferred), including segmentation and automation.
- Ability to manage multiple priorities and deadlines.
- Commercial mindset, with an understanding of how digital marketing supports enquiry, bookings, revenue and brand growth.
- High attention to detail and a data-driven mindset.

Why Join Morris Group?

This is an opportunity to shape digital marketing across a distinctive portfolio of Australian businesses and work with a passionate group of marketing professionals. You will gain exposure to a broad range of brands, channels and audiences, with the opportunity to make a meaningful contribution to growth and commercial performance.

Morris Group is an independent, family-run Australian business with a diverse portfolio across tourism, hospitality, aviation and technology. As part of the Shared Services team, you'll be connected to a collection of iconic Australian experiences and supported by a broader network of marketing and digital professionals.

Find out more about us at morrisgroup.com.au

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📌 Digital Marketing Specialist (Melbourne)
🏢 Morris Group
📍 Melbourne