We’ve deliberately built this as one role across both SEO & SEM. Search intent is search intent. The person who can read a search terms report and decide what to bid on is the same person who can read a keyword gap analysis and decide what to write. Running both channels for the same client makes each one better, and it makes you far more valuable to the client than a single channel specialist.

What you’ll do...

Own accounts, not tasks

Be the named owner for a portfolio of search accounts. The client emails you, you run the meeting, you’re accountable for the result.

Run monthly and quarterly reviews. Present performance in plain English, not platform jargon. Our clients don’t know what “tracked conversion value” means and shouldn’t have to.

Set the strategy for each account against the client’s actual commercial goal, not the platform’s default definition of success.

Find and make the case for growth: current campaign types, budget increases that will actually pay back, additional channels, competitor targeting, seasonal pushes. Bring the recommendation with the numbers behind it.

Manage the account within its budget. Know what a client is paying for, know what the work costs, flag it early when those two things stop matching.

SEM

Own Google Ads and Microsoft Ads strategy across Search, Performance Max, Shopping, Demand Gen and YouTube.

Set and defend bidding strategy. Diagnose why a campaign is underspending or overspending rather than reaching for the daily budget slider.

Own conversion tracking setup and integrity across Google Ads, GA4, Shopify, Merchant Centre and, where relevant, HubSpot. If the numbers are wrong, everything downstream is wrong.

Build and restructure accounts: campaign architecture, keyword strategy, negative management, ad copy, asset groups, feed quality.

Use Adalysis, Opteo and similar tools with judgement.



They will confidently recommend excluding the age bracket that drives half the revenue. Knowing when to ignore the tool is the job.

Review and lift the work of our execution specialists. Give feedback that develops people rather than just correcting output.

SEO

Own SEO strategy across a portfolio of retainer and sprint based clients.

Technical audits and remediation: crawl and indexation issues, site architecture, Core Web Vitals, structured data, migrations.

Keyword and content strategy: research, mapping, briefs for writers, on page optimisation, internal linking.

Rank tracking, Search Console analysis, and reporting that connects rankings to actual business outcomes.

Answer engine and generative engine optimisation. AI assistant traffic is now a real acquisition channel for our clients and it’s growing. You’ll own citation analysis, content coverage against AI answers, llms.txt and the rest of the emerging stack. Nobody has ten years of experience in this, so we’re looking for someone who’s actively working in it and reading every week.

Digital PR and link acquisition strategy, working with our content team.

Contribute to pre sale audits and pitch work. Live audits win deals.

Team and agency

Bring AI into your own workflow and share what works. Our SEM Specialist has already cut multi hour ad copy audits to ten minutes with Claude. We expect you to do the same in your patch and document it.

Contribute to our SOPs, packages and pricing. If the way we deliver something is inefficient, say so and help fix it.

Support and review our execution specialists on both channels.

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Your application will include the following questions:

- Which of the following statements best describes your right to work in Australia?
- How many years' experience do you have as a Search Specialist?
- How much notice are you required to give your current employer?
- Do you have experience with Search Engine Optimisation (SEO)?

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📌 Senior Search Specialist (Adelaide)
🏢 Refuel Creative Pty
📍 Adelaide