Are you the person who sees a trend before everyone else does?

Do you know how to turn a moment, a personality or a story into content that people can't stop watching, sharing and talking about?

Netball Queensland is looking for a creative, social content specialist to lead the social media presence of Netball Queensland, the Queensland Firebirds and Nissan Arena. This is an exciting opportunity to create engaging content, grow passionate communities and help shape one of Queensland's most recognised sporting brands

ABOUT NETBALL QUEENSLAND

Netball Queensland is the peak body for netball in Queensland, responsible for the growth, promotion and administration of the sport across the state. We are also home to the Queensland Firebirds, Queensland's premier netball team competing in Suncorp Super Netball, and Nissan Arena, one of South East Queensland's leading sports and entertainment venues.

At Netball Queensland, our purpose is simple: to enrich lives through netball. We are passionate about growing participation, building winning teams, creating unforgettable fan experiences and strengthening our connection with communities across Queensland.

ABOUT THE ROLE

Reporting to the Marketing Manager, you will lead the creation, delivery and optimisation of organic social media content across Netball Queensland, Queensland Firebirds and Nissan Arena.

This is a hands-on role for a content creator who thrives on capturing authentic moments, creating engaging short-form video and building online communities through platform-native storytelling.

You'll work closely with athletes, coaches, staff, partners and fans to bring stories to life while driving audience growth, engagement and brand loyalty.



You'll also play a key role in helping the Queensland Firebirds achieve their ambition of becoming the most-followed team in Super Netball.

Your responsibilities will include:

Lead social media content execution across Netball Queensland, Queensland Firebirds and Nissan Arena

Develop and manage content calendars across multiple brands

Create and publish engaging content across Instagram, TikTok, Facebook, YouTube, LinkedIn and emerging platforms

Capture authentic content at training sessions, games, events and community programs

Produce high-quality short-form video, Reels, Stories and other platform-native content

Drive audience growth, engagement and community connection

Deliver real-time social media coverage on match days and major events

Monitor performance and use insights to continually improve content outcomes

Foster a collaborative content culture by bringing together ideas from across the organisation.

ABOUT YOU

You have a passion for sport, entertainment and social storytelling. You understand online audiences, thrive in fast-paced environments and know what it takes to create content that performs.

To be successful, you'll bring:

2-3+ years' experience growing social media audiences for brands, sporting organisations, athletes, media or entertainment properties

A strong portfolio showcasing social-first content and short-form video creation





Advanced content capture and editing skills using smartphones and tools such as CapCut

Strong knowledge of Instagram, TikTok, Facebook, LinkedIn and YouTube

Experience analysing social media performance and translating insights into action

Excellent copywriting and storytelling skills

Canva proficiency

A highly collaborative, positive and proactive approach

A passion for creating content that grows communities and drives engagement.

Experience within sport, entertainment, media or the creator economy will be highly regarded.

You must hold, or be able to obtain before commencing employment, a current Working with Children Blue Card.

WHY JOIN NETBALL QUEENSLAND?

Based at Nissan Arena, you will join a values-led organisation and have the opportunity to contribute directly to the success and sustainability of netball in Queensland. Benefits include:

a flexible and supportive work workplace

professional development and career growth opportunities

access to employee assistance programs

access to a fully equipped high-performance gym

modern office facilities at Nissan Arena

onsite parking and access to public transport

tickets to selected Nissan Arena events and sponsor discounts

team events organised by our social committee.

ADDITIONAL INFORMATION

This role will require occasional travel and regular work outside normal business hours, including evenings and weekends, particularly during competition and event periods. A current Blue Card (or the ability to obtain one) is required prior to commencement.

Netball Queensland is committed to creating a diverse, inclusive and safe workplace and encourages applications from people of all backgrounds and experiences.

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📌 Social Media and Content Lead (Brisbane City)
🏢 Netball Queensland
📍 Brisbane City