Australia — International Student Market

822K inbound students (2024) +10%

1. China 168K

2. India 128K

3. Nepal 57K

4. Vietnam 33K

5. Malaysia 26K

3 international branch campuses in Australia

OVERVIEW Merchants of Prosperity PTY LTD is an Australian education and migration services provider established in 2016. The organization supports international students and overseas migrants through professional education and migration services, with teams located in Melbourne and Sydney. The Marketing Specialist role focuses on brand promotion, social media operations, content planning, campaign execution, and business growth within the education and migration sector.

Key responsibilities

- Monitor Australian education and immigration policies, industry developments, market trends, customer needs, and competitor activity.
- Manage content planning, operations, and promotion across social media platforms including Rednote and WeChat Official Account.
- Create and optimise visual, video, and promotional content using Canva, CapCut, and related tools.
- Develop and optimise customer acquisition and conversion strategies.
- Manage customer data through CRM systems and collaborate with the sales team to track conversion performance.
- Support brand development initiatives and coordinate offline marketing activities such as seminars, promotional campaigns, and exhibitions.
- Build and maintain partnerships with education providers, migration lawyers, property developers, and other industry partners.
- Use Google Ads, Google Analytics, and other digital tools to analyse campaign performance and improve marketing effectiveness.

Requirements

- Valid work rights in Australia; Australian permanent residency or citizenship preferred.
- At least 1 year of experience in marketing, the education and migration industry, or a related field.




- Fluency in both English and Mandarin.
- Familiarity with Rednote, WeChat Official Account, and other social media platforms.
- Experience in content planning, account management, or brand promotion.
- Proficiency in Canva, CapCut, and other design or video editing tools.
- Strong visual presentation and content creation skills.
- Strong market research, data analysis, and marketing strategy optimisation abilities.
- Experience with CRM systems, Google Ads, Google Analytics, or related digital marketing tools is preferred.
- Solid execution, communication, and teamwork skills.
- Interest in event planning and creative content development.
- Friendly, professional, and well-presented.
- WHY THIS ROLE MATTERS This role contributes to how education and migration services are presented to prospective students and migrants in a competitive international market. Effective marketing and communication help organizations connect with diverse communities, strengthen brand visibility, and support informed decision-making for clients seeking education and migration pathways in Australia.

Bonus: Application advice

- Highlight any experience working in education, migration, international student services, or multicultural environments.
- Include examples of social media campaigns, content creation, or brand promotion projects you have managed.
- Demonstrate familiarity with platforms such as Rednote, WeChat Official Account, Google Ads, and Google Analytics where relevant.
- Prepare a portfolio of visual, video, or digital marketing work created using Canva, CapCut, or similar tools.
- Emphasise bilingual communication skills and your ability to engage with diverse audiences.
- Tailor your resume to show measurable outcomes such as audience growth, campaign performance, or customer engagement improvements.

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📌 Marketing Specialist 市场专员 (Sydney)
🏢 Uniglobalcareers
📍 Sydney