The function leads the business's shift toward adaptive, scalable and AI‑enabled marketing execution across a consumer financial product. It translates growth priorities into orchestrated, data‑driven experiences and automated, personalised content delivery across public web, lifecycle and paid/owned channels. It evolves the public web into a guided, decision‑led conversion engine and builds the activation layer that connects strategy to consistent, compliant execution across acquisition and existing‑client engagement.
Ultimately, the role designs the capabilities, operating model and frameworks that move marketing from campaign‑led activity to system‑led performance, improving speed, effectiveness and efficiency organisation‑wide.
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📌 Head of Marketing, Automation and Web (Melbourne)
🏢 The Executive Chair
📍 Melbourne
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