State Business Development Manager – Foodservice | WA & SA

Sara Lee is one of Australia's best-loved dessert and bakery brands. Under current Australian ownership, we are entering an exciting period of growth, building on more than 50 years of making delicious desserts and baked goods.

We are looking for an experienced State Business Development Manager – Foodservice to take responsibility for our WA and SA markets.

This is a genuine business development and growth role for someone who knows the foodservice industry, has established relationships across the WA trade and enjoys getting out in the market, developing customers and winning new business.

About the Role

Reporting to the National Business Manager – Out of Home , you will be responsible for growing Sara Lee's foodservice business across WA and SA.

You will manage and grow existing distributor and customer relationships while actively identifying and securing new business across hospitality, QSR, catering, cafés, hotels, institutions and other foodservice channels.

A key part of the role will be working closely with our distributor partners and their sales teams to increase Sara Lee's representation, distribution and product penetration across the market.

You will develop and execute territory plans, build strong customer relationships, identify opportunities, negotiate new business and ensure opportunities are converted into sustainable sales.

This is a hands‑on role requiring regular customer visits and travel throughout WA and SA.

Key Responsibilities

Drive sales growth across WA and SA.

Manage and grow key customer and distributor relationships.

Identify and secure new business opportunities across the Foodservice channel.





Build strong relationships with distributor sales teams to grow Sara Lee's range and distribution.

Develop territory plans and identify opportunities to increase ranging and market share.

Execute promotions, NPD launches, customer presentations and trade activities.

Manage pricing, forecasting, CRM and customer claims within agreed guidelines.

Provide market insights and work closely with the National Business Manager to deliver growth.

About You

Minimum 5 years' Foodservice sales experience in a similar BDM role.

Established relationships across the WA Foodservice and distributor market .

Proven track record in new business development and account growth .

Strong distributor management and negotiation skills.

Commercially minded with excellent communication and presentation skills.

Self‑motivated and comfortable managing a large territory.

Strong CRM and Microsoft Office skills.

Genuine passion for the Foodservice industry.

What's In It For You?

Along with a competitive salary, your remuneration package will include:

Annual incentive payment

Company-supported travel and accommodation arrangements for customer and market visits across WA and SA

The chance to represent one of Australia's best-loved dessert and bakery brands

An exciting opportunity to play a key role in growing Sara Lee's Foodservice business

And, of course,



access to plenty of Sara Lee desserts, pastries, pies and ice cream!

We believe that every recipe we make should be the best it can be.

We take great care in finding the best ingredients to make our recipes just perfect. We go the extra mile by only using high quality ingredients we source from all around Australia as our first point of call. And, what we can't find here, we carefully select from only the best producers overseas.

Our dedicated team of pastry chefs and bakers have an honest passion for what we do, and we bake fresh everyday to deliver what we believe are the best desserts in Australia.

We believe that every recipe we make should be the best it can be.

We take great care in finding the best ingredients to make our recipes just perfect. We go the extra mile by only using high quality ingredients we source from all around Australia as our first point of call. And, what we can't find here, we carefully select from only the best producers overseas.

Our dedicated team of pastry chefs and bakers have an honest passion for what we do, and we bake fresh everyday to deliver what we believe are the best desserts in Australia.

We'd love to hear from you.

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Your application will include the following questions:

- Which of the following statements best describes your right to work in Australia?
- What's your expected annual base salary?
- How many years' experience do you have as a State Business Development Manager?
- How much notice are you required to give your current employer?
- Are you available to travel for this role when required?

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📌 State Business Development Manager – Foodservice | WA & SA (South Australia)
🏢 Sara Lee Holdings
📍 South Australia