Store Manager – AFL Store Knox Shopping Centre

Lead. Inspire. Deliver. Be part of the AFL Store team.

Are you an experienced retail leader with a passion for AFL, customer experience and achieving results?

The AFL Store at Westfield Knox Shopping Centre is looking for an enthusiastic and commercially minded Store Manager to lead our team, drive sales and deliver an exceptional experience for every AFL fan who walks through our doors.

About the Role

As Store Manager, you will take ownership of the day-to-day operation and performance of the store. You’ll lead from the front, inspire your team and create a high-energy retail environment where great customer service and strong commercial results go hand in hand.

Reporting to the Area Manager, you will be responsible for achieving sales targets, managing a small team of Retail Assistants and ensuring the store consistently meets AFL Store standards across sales, customer service, merchandising, stock management and operations.

Key Responsibilities

Drive the achievement of weekly and monthly sales targets and KPIs

Lead, coach and motivate a team to deliver outstanding customer service and sales results

Create a positive, energetic and customer-focused store culture

Prepare and manage staff rosters to achieve operational and wage-cost efficiencies

Maintain exceptional visual merchandising and store presentation standards

Proactively manage stock levels, replenishment and inventory

Identify opportunities to increase sales and minimise stock loss

Manage cash handling, banking and general store administration

Prepare and communicate weekly sales and performance reports





Monitor store expenses and wage costs

Liaise regularly with Area Management and Head Office stakeholders

Ensure all Company policies, procedures and standards are followed

Maintain a safe, compliant and positive workplace in line with WHS requirements

About You

You are a confident and motivated retail leader who enjoys being hands-on and leading a team to achieve great results.

You will ideally have:

2+ years' experience in retail management

A proven ability to achieve and exceed sales targets and KPIs

Strong leadership, coaching and people management skills

Excellent customer service and communication skills

A sound understanding of retail operations and commercial performance

Experience with rostering, wage management and store administration

Knowledge of inventory management and stock control fundamentals

Solid organisational and time-management skills

Experience working with retail systems; Apparel 21 knowledge is highly regarded

A genuine passion for AFL and sport is advantageous

The Roster

This is a Tuesday to Saturday roster , with availability to work late night trade.

Why Join the AFL Store?

This is an exciting opportunity to join a growing retail business and represent one of Australia's most iconic sporting brands.

If you're passionate about people, retail and AFL , and you're ready to take ownership of a store and make a real impact, we'd love to hear from you.

Apply now and join the AFL Store team!

Please note: Due to the volume of applications received, only shortlisted candidates will be contacted.

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📌 Retail Store Manager (Melbourne)
🏢 The AFL Store
📍 Melbourne