Location: South Melbourne, VIC
Work Arrangement: Hybrid, work from home every Monday
Reporting To: Operation Leader
Salary Range: $90,000 – $120,000 per annum

About the Role

We are seeking anIn-App Campaign & Engagement Specialist to plan, design, and optimisein-app campaigns, bonuses, and promotional activities . You will turn business goals into structured campaign logic, user flows, and PRDs, then use data to iterate on performance.

This role suits someone with strongproduct thinking and experience incampaign planning, CRM/lifecycle, or growth on consumer mobile products — not traditional offline or brand-only marketing.

Key Responsibilities

- Planin-app campaign calendars aligned to retention, conversion, reactivation, and ARPU goals
- Design campaign concepts:eligibility rules, reward mechanics, user flows, edge cases, and page/interaction logic
- Write clearPRDs and campaign briefs (Axure/Figma wireframes a plus) for product and engineering delivery
- Work cross-functionally from concept → launch → post-launch optimisation
- Analyse campaign performance (cohorts, funnel, ROI, uplift ) and recommend refinements
- Identify current opportunities fromuser behaviour, segmentation, and market insights




- SupportA/B tests and structured experimentation where applicable
- Collaborate with Product Operations and Analytics on measurement and learnings

Requirements

- Bachelor’s degree or equivalent experience
- 5+ years in product planning,in-app campaign/growth , CRM/lifecycle, or related roles oninternet or mobile consumer products (3+ years for exceptional candidates)
- Strong logical thinking and structured problem-solving
- Proficiency inAxure (or similar) andPRD writing
- Data-informed decision making; comfortable reviewing dashboards and test results
- Excellent communication and stakeholder management
- Full Australian work rights
- . Can Speak and Write Mandarin is a must

Nice to Have

- Experience withbonus/promo mechanics, leaderboards, missions, or gamified engagement
- Background ingaming, sports, fintech, or subscription/consumer apps
- Hands-onSQL or campaign analytics tools
- Familiarity withuser segmentation, churn win-back, or VIP/high-value user programs
- . Experience in Online Betting Industry.
- Prior people management experience (optional)

#J-18808-Ljbffr

📌 In-App Campaign & Engagement Specialist - Mandarin Speaker (Melbourne)
🏢 Aututech
📍 Melbourne