HSP VEHICLE ACCESSORIES – Noble Park North VIC

In House Role | Full Time | Part Time considered for the right person
$100,000 to $115,000 P/A

About the Role

We're looking for an experienced SEO & Performance Marketing Specialist to join HSP and take ownership of our search and digital performance.

It's a broad, hands on role covering technical SEO, organic search, GEO, Google Ads, Meta Ads, content, market research and analytics

You'll be joining a young, energetic in house marketing and content team, with in house designers, photographers, videographers, marketing coordinators and assistants, product and sales people all around you.

We want someone who enjoys getting into the technical side and the data, but can also step back and think commercially.

Someone who can find an opportunity, work out what needs to happen and then actually make it happen.

About HSP

HSP is an Australian designer and manufacturer of premium ute and 4WD accessories.

We design, engineer and manufacture the majority of our products right here in Australia and supply retail customers, hundreds of distributors and major vehicle manufacturers across Australia and internationally.

This is one of the things that makes the role a bit different.

You’ll actually see the products you’re marketing being designed, developed and manufactured. You’ll also get involved in current vehicle and product launches from the beginning and help shape how we take them to market.

What You’ll Be Doing

You’ll have plenty of variety, but your main responsibilities will include:

- Owning HSP's technical SEO and organic search strategy
- Managing and optimising Google Ads and Meta Ads
- Keyword, competitor and market research
- Identifying new search, content and commercial opportunities
- Growing our visibility across GEO, AI search and emerging search platforms
- Researching, writing and optimising landing pages, product pages, comparisons,



articles and ad copy
- Managing analytics and tracking across GA4, Google Search Console and GTM
- Finding ways to improve conversion rates across our website and landing pages

- Working with our internal marketing and content teams on campaigns and product launches
- Tracking what actually matters, including qualified traffic, leads, sales and return on investment

What We're Looking For

This isn't an entry level role. We want someone who already knows their way around search and performance marketing and is ready to take ownership.

Ideally, you'll have:

- 3+ years of hands on SEO and/or performance marketing experience
- Strong technical SEO knowledge
- A track record of improving organic search performance
- Hands on experience with Google Ads and Meta Ads
- Strong knowledge of Google Search Console, GA4 and GTM
- Experience using tools such as Semrush, Ahrefs and Screaming Frog
- Experience with WordPress, WooCommerce (bonus if you have experiance with a headless site)
- Strong keyword, competitor and market research skills
- Strong writing and commercial copywriting ability
- A good understanding of CRO and digital customer journeys
- An interest in GEO, AI search and where search is heading
- A genuine interest in AI, automation and finding smarter ways of doing things

Automotive, 4WD, e-commerce or product based experience would be a bonus, but it's not essential.

More than anything, we're looking for someone who is curious, commercially minded and hands on.

We Love AI





AI is already a big part of how we work at HSP and we want someone who is excited about where it’s going.

You’ll have a dedicated AI and automation budget, completely separate from your normal digital marketing tools and software budget.

We want you testing new tools, building automations and looking for better ways to research, analyse, create and work. We like trying new things and we want someone who does too.

Why HSP?

- $100,000 to $115,000 P/A, depending on experience
- Dedicated AI and automation budget
- Separate budget for digital marketing tools and software
- Young, energetic and fully in house marketing team
- In house content, design, photography and video
- Plenty of autonomy and direct access to decision makers
- Be involved in new vehicle and product launches from the beginning
- Work across retail, wholesale and OEM markets
- Market products designed, engineered and manufactured in Australia
- See the actual commercial impact of the work you’re doing

Full Time Preferred or Part Time

Ideally, we're looking for someone full time.

That said, we'd rather have the right person part time than the wrong person full time, so we're open to discussing part time arrangements with an experienced candidate who has the right skill set.

Final Note

We're not looking for someone to just monitor rankings, manage ad budgets and send us a report at the end of the month. We want someone who gets curious when they see something in the data.

Someone who asks why , digs into it, finds the opportunity and then does something about it. You'll have a good team around you, plenty of tools and the freedom to try things.

If you know SEO and performance marketing, enjoy the technical side, can write, understand the commercial side and get excited about where AI and search are heading, we'd love to hear from you.

#J-18808-Ljbffr

📌 SEO & Performance Marketing Specialist (Melbourne)
🏢 HSP VEHICLE ACCESSORIES
📍 Melbourne