Backed by a prominent Australian eCommerce business, Medihub is an emerging platform transforming how mobility aids, medical equipment and daily living solutions are accessed. Through innovative retail and partnership models, we make essential products more accessible at affordable price points, helping people live more independently and comfortably.

A key part of our growth is our owned healthcare product portfolio. By owning and developing our own brands and ranges, we have greater control over product development, sourcing, pricing and how we respond to changing customer needs.

As Medihub continues to expand, we are investing in new products, new categories and broader healthcare opportunities across retail, pharmacy, B2B and healthcare channels.

About the Role

We are looking for a commercially minded Category Manager to help determine the future direction of our product portfolio across Medihub and our wider healthcare operations.

This is a hands-on strategic role focused on answering a critical question: what should we sell next?

You will identify new category opportunities, shape the direction of our owned product ranges, assist with sourcing and evaluate where products can create value across multiple channels.

Working across product, sourcing, commercial, eCommerce and B2B teams, you will help build a healthcare portfolio that is competitive, relevant and positioned for long-term growth.

Key Responsibilities

- Develop and manage the category strategy across Medihub and our wider healthcare operations.
- Help determine the future direction of our owned healthcare brands and product ranges.




- Identify new products, categories and adjacent healthcare opportunities with strong commercial potential.
- Analyse customer needs, market trends, competitor ranges and emerging opportunities to identify gaps in the market.
- Assist with sourcing and developing products through local and international suppliers.
- Evaluate potential products based on demand, pricing, margin, quality, differentiation and market opportunity.
- Identify products with potential to scale across multiple channels, including Medihub, pharmacy, healthcare providers, B2B, wholesale and eCommerce.
- Work with suppliers to improve product specifications, cost structures, positioning and overall competitiveness.
- Review existing category performance and recommend opportunities to expand, improve or rationalise the range.
- Develop commercial cases for current products and categories, including revenue potential, margin and channel opportunity.
- Work closely with sales and commercial teams to capture customer and partner feedback and translate it into range opportunities.
- Support product launches, pricing, positioning and go-to-market strategy.
- Build and maintain a forward-looking product and category roadmap.





What We’re Looking For

- Experience in category management, product management, buying, sourcing, procurement or a related commercial role.
- Strong commercial judgement and the ability to recognise product and category opportunities.
- Experience building, managing or expanding product ranges.
- Experience with owned brands, private label or product development would be highly regarded.
- Strong understanding of pricing, margin, competitor analysis and product lifecycle management.
- Ability to use data, market research and customer insights to make commercial decisions.
- Confidence working with suppliers and contributing to sourcing and commercial negotiations.
- Strong analytical capability and comfort working with sales, margin and product performance data.
- An entrepreneurial mindset with an interest in identifying new markets and growth opportunities.
- Experience across healthcare, mobility, aged care, medical devices, pharmacy, retail or eCommerce would be advantageous.

The Opportunity

This is an opportunity to have genuine influence over the future direction of a growing healthcare business.

Rather than simply managing an established range, you will help decide which products we develop, which categories we enter and where our owned brands can grow next.

You will work across category strategy, sourcing, product development and commercial growth, with the opportunity to help build products and ranges that can scale across Medihub and our wider healthcare operations.

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📌 Category Manager (Sydney)
🏢 Medihub
📍 Sydney