Globally we are the leading supplier of juvenile infant products. In Australia, we are a leading supplier of child restraint systems and nursery products and our brands Maxi-Cosi, Mother’s Choice and Tiny Love, are highly sought-after.

We have an exciting prospect for an experienced and commercially minded Brand Marketing Manager to lead the marketing strategy and execution for our iconic Maxi-Cosi brand.

Reporting to the Head of Marketing & Digital, this is a hands‑on leadership role suited to someone who can think strategically, execute effectively and bring a brand to life across every customer touchpoint.

About the Role

In this role, you will develop and execute the Maxi-Cosi brand strategy, driving brand awareness, customer engagement and sales growth across retail, eCommerce, digital channels, product launches, packaging and events.

You will lead integrated campaigns, product marketing, content creation, retail activations and consumer events while ensuring consistent brand positioning and messaging. Working closely with Sales, Product, eCommerce and Customer Service, you will help deliver a compelling and consistent brand experience while managing creative partners, budgets, timelines and marketing performance.

You’ll be joining a friendly, collaborative and experienced team within a rapidly expanding and forward-thinking international organisation.

Key Responsibilities

- Developing and executing the Maxi-Cosi brand marketing strategy
- Planning and delivering integrated campaigns across retail, digital, social media, eCommerce and events
- Leading product marketing activities, including product positioning, key messaging and go-to-market plans
- Planning and executing product launches, promotional campaigns and seasonal marketing activity
- Maintaining brand guidelines and ensuring consistency across all communications and marketing materials
- Overseeing product-facing communications, including packaging, product artwork, manuals,



cartons and point-of-sale materials
- Managing website content to ensure product information and brand messaging are accurate and engaging
- Developing and coordinating photography, video and other content to support marketing campaigns
- Briefing and managing internal creative resources, external agencies and suppliers
- Developing retail marketing programs and supporting key retail partner activations
- Leading Maxi-Cosi’s participation at PBC Expos and other consumer events
- Monitoring market trends, competitor activity and consumer insights to identify growth opportunities
- Tracking and reporting on marketing performance and return on investment
- Managing marketing budgets, suppliers, agencies and production schedules
- Supporting and guiding the Marketing Coordinator through coaching, prioritisation and development

About You

- 5+ years’ experience in brand, product or marketing management
- Proven experience developing and executing successful marketing campaigns and product launches
- Strong understanding of retail, eCommerce, digital marketing and brand management
- Excellent project management and organisational skills
- Strong communication, stakeholder management and relationship‑building abilities
- Experience managing creative agencies, suppliers and marketing budgets
- A commercial mindset with strong analytical and problem‑solving skills
- The ability to manage multiple projects in a fast‑paced environment
- Experience managing or mentoring team members is preferred
- Proficiency in Microsoft Office and digital marketing platforms
- A proactive,



collaborative and solutions‑focused approach

About Us

At Dorel, we’re dedicated to helping families live safer, easier, and more joyful lives. As a global leader in juvenile products, our brands: Maxi-Cosi, Mother’s Choice and Tiny Love are trusted by millions of parents worldwide.

Our Australian team is passionate, collaborative, and committed to delivering high-quality products and exceptional service. We value a workplace where people feel supported, respected, and empowered to grow. With a strong manufacturing and distribution presence in Melbourne’s western suburbs, we combine the stability of a global organisation with the warmth and agility of a close‑knit local team.

Benefits & Perks

When you join us, you’ll enjoy a range of benefits designed to support your wellbeing, growth, and work–life balance.

Career & Development

- Opportunities to expand your skills within an established global organisation
- Supportive leaders and a collaborative team environment
- Access to training and development to strengthen your professional capability

Culture & Work Environment

- Friendly, inclusive, and supportive team culture
- A workplace that values initiative, integrity, and teamwork
- Modern office facilities with barista quality coffee, staff lounge and outdoor area for breaks located in Melbourne’s western suburbs

Work–Life Balance

- 9 day fortnight (paid RDO)
- Office and WFH hybrid role
- A supportive environment that respects commitments outside of work

Employee Perks

- Employee discounts on leading juvenile products
- Free on-site parking
- Access to employee EAP (Employee Assistance Program)

If you’re an experienced marketing professional who is passionate about building brands, delivering outstanding campaigns and creating meaningful customer experiences, we’d love to hear from you.

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📌 Brand Marketing Manager – Maxi-Cosi (Melbourne)
🏢 Dorel
📍 Melbourne