Personal Brand Social Media Manager – Full Time

Location: Melbourne preferred / Hybrid or Remote

Employment: Full Time

Industry: Social Media / Content / Personal Branding

About the Role

I’m looking for a highly switched-on Social Media Manager to take ownership of my personal social media channels and help build and grow my personal brand.

I run multiple businesses and am going all-in on documenting the journey and building my presence online.

You’ll work alongside a dedicated videographer and remote editing team. Your job is to take the finished content and make sure it gets seen.

We’re aiming to publish high-volume content every day across multiple platforms , so I need someone who lives and breathes social media, understands what gets attention and can take ownership without needing to be micromanaged.

Melbourne-based applicants are preferred , as I’d like someone who is available to catch up in person for meetings, content planning and strategy sessions when required. However, I’m open to the right person working remotely if they’re a great fit for the role.

What You’ll Be Doing

- Manage my personal social media accounts across Instagram, TikTok, Facebook, YouTube, X and LinkedIn
- Schedule and publish approximately 6 pieces of content per day across our platforms
- Write captions, titles, descriptions and hooks suited to each platform
- Reply to comments and messages in my tone of voice
- Actively engage with other creators, businesses and relevant accounts to increase reach and build relationships
- Manage the overall content calendar and posting schedule
- Monitor trends, viral formats and content opportunities
- Identify trending sounds,



topics and conversations we should be jumping on
- Review analytics and identify what’s working and what’s not
- Provide feedback and direction to our editors based on content performance
- Help identify additional clips and content opportunities from our raw footage
- Repurpose content appropriately across different platforms
- Assist with Stories and more spontaneous day-to-day content
- Identify potential collaborations, podcasts, creators and other opportunities to grow the brand
- Provide a easy weekly performance report covering growth, reach, views and our best-performing content

Who I’m Looking For

You don’t need 10 years of corporate marketing experience.

I’m much more interested in finding someone who is hungry, creative, organised and genuinely understands social media.

You should:

- Be extremely familiar with Instagram, TikTok, YouTube and other major social platforms
- Understand what makes short-form content perform
- Follow current social trends and internet culture
- Have excellent written communication
- Be comfortable communicating and engaging as another person’s personal brand
- Be highly organised and able to manage a large volume of content
- Understand analytics, retention, engagement and content performance




- Have initiative and bring ideas to the table
- Be comfortable giving honest feedback when content isn’t working
- Be reliable and able to work independently
- Be interested in business, entrepreneurship and personal-brand content
- Preferably be based in Melbourne and available for occasional in-person meetings

Experience managing a personal brand, creator, influencer, entrepreneur or high-volume social account would be highly regarded.

The Content

The content will document the reality of building and running businesses — including the wins, problems, behind-the-scenes moments, travel, meetings, events, lifestyle and everything that happens along the way.

The goal isn’t to create polished corporate content.

We want entertaining, authentic content that people actually want to watch.

You’ll have access to a large amount of professionally filmed content and an editing team producing content consistently.

Your responsibility is to help turn that content into attention, engagement and audience growth.

The Opportunity

This isn’t a role where you’ll be given three posts to schedule each week.

We’re building a serious personal media operation and intend to publish at scale.

You’ll have significant ownership over the social channels and, as the personal brand grows, there will be an opportunity for the role to grow with it.

If you’re someone who spends half your life on social media anyway, understands why some creators explode while others don’t, and wants the opportunity to help build a personal brand from the ground up, I’d love to hear from you.

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📌 Personal Brand Social Media Manager – Full Time (Melbourne)
🏢 seek.com.au
📍 Melbourne