Voomie is one of Australia's fastest-growing wellness brands, created for people with busy brains who want to take control of their wellbeing. Our customer community is incredibly loyal, and at the heart of everything we do. Our products regularly sell out, and we're only just getting started. This is your chance to help shape something meaningful, with a brand that's scaling fast and doing things differently.

The Role

Reporting to the CEO, the Performance Marketing Manager is responsible for leading Voomie’s paid acquisition strategy and building a scalable, repeatable growth engine across paid media, performance creative, creators, CRO, and analytics.

The role works closely with the Media Buyer and Creator & Partnerships Lead to translate performance data into clear strategic direction, testing priorities, creator briefs, customer segmentation, and funnel improvements.

The Performance Marketing Manager is expected to operate at both strategic and tactical levels, with a primary focus on improving acquisition efficiency, increasing profitable scale, strengthening creative performance, and building the systems required for consistent testing, learning, and iteration.

Core Responsibilities

- Own overall paid acquisition strategy, with a primary focus on Meta, plus Google and other paid channels.
- Own paid media quality, volume, budget, and overall performance.
- Establish clear acquisition KPIs and dashboards across metrics such as CAC, CPA, ROAS, MER, CTR, CVR, CPM, AOV, contribution margin, creative win rate, and testing velocity.
- Use performance data to determine what should be scaled, iterated, refreshed, or discontinued.
- Identify opportunities to expand into additional paid channels as the business grows.

Performance Creative & Testing

- Lead performance creative strategy across hooks, messaging, offers, angles,



customer avatars, and formats.
- Develop clear customer and funnel segmentation to improve targeting, messaging, and creative relevance.
- Establish structured creative testing frameworks and scorecards to identify what is driving acquisition performance.
- Translate campaign results into actionable creative direction and future testing priorities.

Creator, UGC & Affiliate Performance

- Work closely with the Creator & Partnerships Lead to translate paid-media performance into actionable creator briefs, UGC feedback, and affiliate direction.
- Develop creator and content scorecards to evaluate performance across creators, formats, messaging, hooks, and audiences.
- Create explicit feedback systems that improve creator output and strengthen the connection between paid media and content production.
- Use performance insights to inform future creator strategy and testing.

Funnel & CRO

- Own funnel and CRO strategy across ads, landing pages, offers, and conversion.
- Identify areas of friction and opportunities to improve conversion throughout the customer journey.
- Provide strategic direction on landing pages, messaging, offers, and other conversion assets.
- Ensure alignment between paid-media messaging, customer expectations, landing-page experience, and conversion strategy.
- Provide strategic leadership, coaching, and development for the Media Buyer and Creator & Partnerships Lead.
- Establish clear priorities,



KPIs, workflows, and testing frameworks across the performance growth function.
- Help both functions become more strategic, effective, and autonomous.
- Create alignment between paid media, creators, creative production, and broader business priorities.

Role Scope

The Performance Marketing Manager owns the strategic direction and performance of Voomie’s paid acquisition engine.

The role is expected to remain close to execution while providing strategic leadership across media, creative, creators, CRO, and analytics. Success will be measured by more efficient and scalable customer acquisition, stronger creative performance, improved funnel conversion, clearer performance reporting, and the development of a more capable internal growth team.

Qualifications

- 5+ years of experience in performance marketing, growth, paid acquisition, or a closely related role.
- Strong experience within DTC ecommerce or consumer brands.
- Deep expertise in Meta and demonstrated experience scaling meaningful paid-media spend.
- Strong working knowledge of Google and additional paid channels.
- Strong understanding of performance creative, direct-response advertising, customer psychology, and CRO.
- Fluency in key acquisition metrics including CAC, ROAS, MER, CTR, CVR, AOV, and contribution margin.
- Experience translating paid-media data into creative, creator, and funnel strategy.
- Demonstrated ability to build structured testing frameworks, KPIs, and reporting systems.
- Strong analytical, strategic, and leadership skills.
- Experience mentoring or developing performance marketing talent.
- Experience in supplements, wellness, nutrition, beauty, or an adjacent consumer category is advantageous.

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📌 Head of Performance Marketing (City of Gold Coast)
🏢 Voomie
📍 City of Gold Coast