Digital Analytics Specialist | Insights AnalystTurn data into actionable insights that shape digital sales strategy, prioritisation and commercial outcomesIdentify, size and influence opportunities to improve customer journeys, conversion performance and digital experiencesPartner with Product Owners and journey teams to understand not just what is happening, but why, and what actions will create valueOur people are customer obsessed.
They work in close partnership to prioritise customer needs and deliver exceptional outcomes.
This collaborative mindset enables innovation and builds enduring customer relationships supporting our ambition to be the most customer‐centric company in Australia and New Zealand.As an Digital Analytics Specialist | Insights Analyst you'll be part of the Digital Sales team, working closely with Product Owners to uncover the drivers of performance across customer journeys and digital products.
While Trading & Performance teams focus on what is happening, you'll focus on why it is happening, what actions should be taken and what impact those actions deliver.
Through deep analysis, experimentation, audience insights and performance diagnostics, you'll play a key role in shaping strategy, influencing priorities and driving measurable business outcomes.Each day, you'll go above and beyond to:Identify, assess and quantify opportunities to improve digital sales performance and customer outcomesMaintain a prioritised backlog of actionable, value-assessed opportunities across customer journeys and productsConduct deep-dive analysis to understand performance drivers, customer behaviour and commercial outcomesReview historical learnings,



experiment results and external best practice to inform future opportunities and recommendationsInfluence prioritisation and roadmap decisions through data‐driven insights and business casesDesign and support personalisation and experimentation strategies to generate meaningful and measurable learningsDefine audiences, segmentation strategies and targeting opportunities that improve customer engagement and conversionDevelop, maintain and enhance reporting frameworks, dashboards and analysis artefactsEstablish and maintain robust measurement approaches, attribution frameworks and success metricsPartner with Product Owners, CRO Specialists, Analytics teams and Martech stakeholders to diagnose issues and improve performanceMaintain high standards across insights, analytics, measurement, reporting and documentation practicesContribute to broader strategic initiatives through analysis, chance assessment and value realisation reportingWe're looking for the best and brightest to deliver the best for our customers.
You'll need:Experience with Adobe Analytics and Tealium or similar tools is essential3+ years' experience in analytics, digital insights, customer analytics or a similar roleExperience working within digital, marketing, personalisation,



optimisation or customer journey environmentsStrong analytical and problem-solving capability, with the ability to identify opportunities and translate insights into actionsExperience developing business cases, value assessments and performance improvement recommendationsAdvanced data analysis skills, including experience with SQL, Excel and data visualisation toolsExperience working with digital analytics, personalisation, experimentation or customer data platformsUnderstanding of segmentation, targeting, attribution, modelling and KPI developmentStrong storytelling and communication skills, with the ability to influence stakeholders through data and insightsCommercial acumen and the ability to connect customer behaviour to business outcomesExperience partnering with cross‐functional stakeholders in agile or product‐led environmentsUnderstanding of SEO, SEM, paid media and digital marketing ecosystems highly regardedFinancial services experience highly desirableTertiary qualification in Business, Commerce, IT, Statistics or a related disciplinePostgraduate qualifications highly regardedA diverse and inclusive workplace works better for everyoneWe know that our people make us who we are.
That's why we have built a culture of equity and respect – where everyone feels valued and appreciated for being their authentic selves.
In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues' unique backgrounds and identities are understood, respected and celebrated.
We are committed to providing an environment where you can work your way.Join NAB
#J-*****-Ljbffr

📌 Digital Analytics Specialist | Insights Analyst (Melbourne)
🏢 NAB
📍 Melbourne