Zambrerois on a mission to make a difference, a big difference.With more than 350 restaurants across Australia, New Zealand, the United Kingdom, Ireland and the United States, we serve fresh, healthy Mexican food while working to end world hunger.Through our Plate 4 Plate Program, for every burrito or bowl purchased a meal is donated to someone in need.
Since inception, with the help of our customers, we have donated over 100 million meals to those in need.About the roleReporting to the Senior Digital Marketing Manager, you'll assist in driving customer acquisition, retention and revenue growth through data-led performance marketing across Zambrero's digital channels, including the Zambrero loyalty App, delivery aggregators (Uber Eats, DoorDash), CRM and website optimisation.You'll assist in the planning, execution and optimisation of Zambrero's digital performance channels.
Turn digital strategy into high-performing activity that lifts both national and local restaurant performance.What You'll DoAssist in growing app acquisition, engagement, retention and reactivationUse Iterable CRM tools to build and optimise email, SMS and push campaignsCoordinate aggregator campaign activations across Uber Eats and DoorDashLead SEO configuration, including local SEO and geo-targeted discoveryOptimise Google My Business listings, reviews and local search performanceOwn website performance, including UX, conversion and ordering funnel optimisationUAT Testing & CX/UI improvements for current Zambrero App featuresSupport brand campaign launches across digital owned channelsContinuously test,



learn and optimise across all performance channelsData collection to generate post campaign report analysisAssisting with Global digital website optimisation and ad hoc projects where requiredWhat will you bring?
Demonstrated analytical and data skillsSuccess in growing digital marketing channelsCRM experience with Iterable, Braze, Hubspot or similar SAAS platformsExperience with loyalty / rewards apps / programs highly desirableDemonstrated experience with Google Analytics, Tag & Events ManagementDemonstrated experience in paid media, SEO and website optimizationExperience with 3rd party sales channel delivery aggregators desirableInnate curiosity to innovate, test, learn and optimizeExperience managing agencies and digital platformsStrong commercial and ROI focusAbility to operate in fast-paced environmentWhat we offerMeaningful impact at a purpose-led brand on a mission to help end world hungerA hands-on digital role with the opportunity to influence customer growth, engagement and restaurant performanceExposure to a broad digital ecosystem spanning app, CRM, website, local search and delivery platformsCareer development in a fast-growing national brandA fast-paced, supportive team where curiosity, testing and fresh ideas move quicklyWork from our stunning Support Office in the heart of Circular Quay, SydneyBe careful - Don't provide your bank or credit card details when applying for jobs.
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📌 Digital Marketing Specialist (Sydney)
🏢 Zambrero
📍 Sydney