Lead digital performance strategy and drive growth for a leading travel brandYour new company Join a leading Australian travel organisation recognised for innovation, growth, and award-winning customer experiences.
This is an opportunity to step into a high-impact digital leadership role where your expertise will directly influence performance, revenue growth, and customer acquisition across multiple consumer brands.If you're passionate about digital marketing, data-driven decision making, and driving measurable outcomes, this role offers the autonomy, resources, and career growth to take your next step.Your new role As Digital Performance Lead, you will own the strategy, execution, optimisation, and performance of key digital marketing channels.
Working closely with senior stakeholders and a high-performing marketing team, you'll use data and insights to drive enquiries, maximise return on investment, and identify new growth opportunities.This role suits a commercially minded digital marketer who thrives on performance, innovation, and continuous improvement.
You'll play a key role in shaping digital strategy while mentoring junior team members and driving a strong test-and-learn culture.Lead end-to-end digital campaign planning, execution, optimisation, and reportingDrive enquiry growth and improve digital performance across paid and owned channelsManage and optimise spend across Google Ads, Meta Ads, EDMs, and other performance channelsAnalyse campaign and website performance using GA4 and digital reporting toolsDevelop and execute testing strategies to improve conversion and channel effectivenessIdentify new opportunities through data analysis, consumer insights,



and market trendsImplement AI and automation solutions to improve efficiency and scalabilityCollaborate with wider marketing and analytics teams to deliver commercial outcomesMentor and support digital marketing team members to improve capability and performanceChampion innovation and continuous improvement across digital marketing activitiesWhat you'll need to succeed Proven success managing high-performing digital marketing campaignsMinimum five years' experience across Google Ads and Meta advertising platformsStrong experience delivering measurable ROI and lead generation outcomesAdvanced analytical skills with confidence interpreting large datasetsHands-on experience with GA4, digital reporting, and campaign optimisationStrong commercial acumen and strategic thinking capabilityExperience managing budgets and performance marketing initiativesExcellent stakeholder management and communication skillsExposure to AI, automation, and modern marketing technology toolsTertiary qualifications in Marketing, Communications, or a related discipline are advantageousJoin a growing and highly successful consumer brandWhat you'll get in return Broadbeach beachfront office locationCareer development across a portfolio of established brandsAccess to ongoing professional development and trainingTravel discounts and employee benefits programWellbeing initiatives and access to financial advisory servicesSocial events and team celebrationsVolunteer leave to support community initiativesOpportunity to shape digital strategy and influence business growthWhat you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Krystal Smith on ************If this job isn't quite right for you, but you are looking for a current position, please contact us for a confidential discussion on your career.
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📌 Digital Performance Lead (Gold Coast)
🏢 Hays
📍 Gold Coast