Job Description
Lead Generator | Appointment Setter - Contractor role
Gen Leads is seeking two experienced lead generators and appointment setters to join our high-performing team in a remote, work-from-home capacity for an initial three-month contract.
This role involves representing one of our clients in the insurance industry, speaking with prospective customers, identifying opportunities, and securing qualified appointments.
Previous sales experience is required, and experience in insurance sales or working within the insurance industry will be highly regarded.
This is an ideal opportunity for someone who is confident on the phone, comfortable working with both cold and warm leads, and knows how to build rapport, navigate objections and move conversations towards an appointment.
About Gen Leads
Gen Leads is an Australian lead generation and appointment-setting company with more than 15 years of experience helping businesses build stronger sales pipelines and create new opportunities.
We operate as a seamless extension of our clients' businesses, aligning with their goals, values and approach to deliver exceptional service and results.
Our agents become an integral part of each client's team, representing their brand professionally and treating their priorities as our own.
We pride ourselves on building trust, fostering open communication and providing tailored solutions that reflect each client's unique needs.
We are not simply focused on making calls we build relationships, nurture prospects and create meaningful sales opportunities that support long-term business growth.
About You
You are a confident and experienced sales professional who enjoys speaking with people and knows how to guide a conversation without relying on a rigid script.
You are motivated by results, comfortable being accountable to KPIs and able to maintain professionalism and enthusiasm throughout your working day.
You understand that successful appointment setting requires persistence, active listening, strong follow-up and the ability to build trust quickly.




To be successful in this role, you will have:
A minimum of 2–3 years' experience in cold calling, lead generation, sales or appointment setting
Previous sales experience, with insurance sales experience strongly preferred
Confidence speaking with cold and warm prospects
A demonstrated ability to handle objections and secure qualified appointments
Strong relationship-building and lead-nurturing skills
Excellent spoken and written English
Clear, skilled and engaging phone communication
A strong work ethic and results-oriented mindset
The ability to think quickly and adapt your approach during conversations
Strong problem-solving and active-listening skills
Excellent attention to detail and accurate data-entry skills
The ability to work autonomously while remaining connected to the wider team
Availability to work a minimum of ***** hours per week from home
Your own reliable computer, internet connection and suitable home-office environment
Australian work rights and an active Australian ABN
We strongly value work-life balance and are looking for someone who can commit consistently to their agreed working hours while maintaining a high standard of performance.
Key Responsibilities
Your responsibilities will include:
Contacting cold and warm leads on behalf of our client
Introducing the client's services clearly and professionally
Asking relevant questions to understand each prospect's needs and circumstances
Identifying and qualifying genuine sales opportunities
Handling questions and objections confidently
Booking qualified appointments for the client's sales team
Building relationships with prospects and nurturing leads that are not yet ready to proceed




Following up prospects consistently and professionally
Achieving agreed weekly and monthly activity and appointment KPIs
Updating and maintaining CRM records with 100% accuracy
Recording detailed and useful notes following each conversation
Providing management with feedback about lead quality, common objections and market responses
Participating in team communication, coaching and campaign reviews
Representing Gen Leads and our client with a high level of professionalism at all times
What We're Looking For
We are looking for someone who understands that effective lead generation is about more than simply making a high volume of calls.
The right person will be able to create genuine conversations, listen to what prospects are saying and adjust their approach accordingly.
You will be persistent without being pushy, confident without being scripted and focused on securing quality appointments rather than simply filling a calendar.
Insurance sales experience will be a strong advantage, as you will already understand the importance of trust, compliance, needs-based conversations and clear communication when discussing insurance-related products or services.
Why Join Us?
Our success and our clients' success depend on the individuals who work together to achieve the best possible results.
We offer a supportive, collaborative remote working environment where professionalism, communication, and accountability are valued.
You will receive clear campaign direction, ongoing support and regular feedback to help you perform at your best.
We value:
Positivity and professionalism
Genuine teamwork and open communication
Accountability and reliability
High-quality conversations and customer experiences
Work-life balance
Continuous improvement
Recognising and supporting strong performers
If you have the right experience, enjoy connecting with people and are eager to become part of a supportive and high-performing team today.
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📌 Lead Generator | Appointment Setter - Contractor Role (Melbourne)
🏢 Gen Leads
📍 Melbourne