Job Description
Introduction
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Help grow the game of Aussie Rules Football across Western Australia
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Market some of WA's most recognised football brands
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Take your marketing expertise to the next level
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Be part of an exciting and rewarding sport industry
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At WA Football, we're passionate about growing the game and creating opportunities for all Western Australians to participate, connect and belong through football.
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We're looking for an energetic and driven Marketing Coordinator to join our Brand & Growth team and help deliver integrated marketing campaigns across WA Football and the WAFL.
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This is an exciting opportunity for a marketer who thrives on variety, loves bringing ideas to life and wants to build their career at WA's largest state sporting organisation.
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Reporting to the Head of Marketing, you'll work across everything from participation programs and community football through to WAFL competitions, major events, commercial partnerships and strategic growth initiatives.
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No two days are the same... and that's exactly the way we like it.
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Description
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About the Role
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As Marketing Coordinator, you'll help bring WA Football's brands, products and programs to life through the planning, delivery and optimisation of marketing campaigns and content initiatives.
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Working closely with stakeholders, agencies, designers, content producers and suppliers, you'll coordinate campaigns from concept through to execution and reporting.
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You'll also play an important role in strengthening marketing collaboration across the WAFL competition, building strong relationships with club marketing teams and supporting initiatives that drive both club and league-wide objectives.
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With exciting website improvements and UX projects planned, you'll help manage and enhance WA Football's digital presence, ensuring our websites continue to deliver engaging and user-friendly experiences for participants, clubs, supporters and stakeholders.
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This role provides exposure to a broad range of marketing disciplines, including:
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Campaign planning and delivery
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Digital advertising
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Website management and optimisation
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Customer journey and conversion optimisation
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Content and social media marketing
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Email marketing
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Event marketing
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Creative production
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Market analysis and insights
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Campaign reporting and performance optimisation
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About You
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We're looking for someone who combines strong marketing capability with enthusiasm, initiative and a genuine passion for delivering great work.
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You'll be:
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Highly organised with exceptional attention to detail
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Able to manage multiple projects and deadlines simultaneously
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Agile, adaptable and comfortable working in a fast-moving environment
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A strong communicator who builds positive relationships with a wide range of stakeholders
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Curious, proactive and eager to learn
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Comfortable balancing creativity with data-driven decision making
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Confident providing direction and feedback to designers, agencies and creative suppliers
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Happy to roll up your sleeves and contribute wherever needed
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A team-oriented team player who brings positive energy to the workplace
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Passionate about Australian Rules Football, sport or sports/event marketing
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Skills And Experiences
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What Will Set You Apart
Essential
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Tertiary qualification in Marketing, Communications or a related discipline
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Minimum three years' experience in a similar marketing role
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Strong knowledge of digital marketing, website management and campaign delivery
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Highly Regarded
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Experience managing paid social, paid search and digital advertising campaigns
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Experience managing and maintaining websites using a CMS platform such as WordPress
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Experience contributing to website redesign, UX improvement or digital optimisation projects
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Understanding of customer journeys, conversion optimisation and website performance
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Experience working with web developers, digital agencies and external suppliers
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Experience briefing and collaborating with designers, videographers and content creators
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Strong analytical skills and the ability to turn data into actionable recommendations
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Experience measuring, reporting and optimising campaign performance
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Proven ability to build and maintain productive stakeholder relationships
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Confidence managing multiple projects and priorities simultaneously
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Experience within sport, membership, events, community organisations or not-for-profit environments will be highly regarded.
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Ability to create engaging content for social media channels is desirable.
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Knowledge of the WA football landscape and WAFL competition is advantageous, but not essential.
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Why Join WA Football?
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At WA Football, we're united by a simple purpose:
The game for all Western Australians
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Integrity
- We are accountable, transparent and always striving to improve.
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Belonging
- We foster an environment where everyone feels welcomed, respected and supported.
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Growth
- We invest in our people, embrace innovation and work together to grow the game.
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You'll have the opportunity to work on meaningful projects, develop your skills across multiple marketing disciplines and make a genuine impact on football communities across Western Australia.
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You'll also join a collaborative and supportive team that values initiative, trusts its people and isn't afraid to have a bit of fun along the way.
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Interested?
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If you're a motivated marketer looking for a role that offers variety, responsibility, professional growth and the opportunity to make a real impact, we'd love to hear from you.
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A full detailed Position Description is available upon request by emailing
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We encourage you to visit our website
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Applicants are required to submit a Cover Letter and Resume online via SEEK to be considered for shortlisting.
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Applications close 5.00pm Monday the 19th October ****. We reserve the right to close applications prior to the closing date. All applicants will be required to present a current Work with Children Check and Police Clearance (no older than six months),
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📌 Marketing Coordinator (Perth)
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