Job Description
Marketing Specialist – eCommerce, Digital & Brand n
$85,000–$100,000 + superannuation | South Melbourne
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Are you passionate about health, wellness and longevity?
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Are you a hands‐on marketer who loves variety, takes ownership and knows how to turn an idea into action?
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Masseuse Health Co is looking for an experienced Marketing Specialist to join our growing marketing team and help bring our brands, products and campaigns to life.
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This is a varied, hands‐on role spanning campaigns, eCommerce, digital, content, social media, email, SMS, product launches, partnerships and events.
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You'll work alongside a talented team of marketing specialists while taking ownership of your own projects from idea through to execution.
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If you're proactive, resourceful, digitally savvy and the kind of person who sees a challenge and thinks "I'll figure it out", you'll thrive here.
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About Masseuse Health Co
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Masseuse Health Co is a leader in the Australian wellness industry, helping people live longer, healthier and happier lives through products including massage chairs, saunas, ice baths and red light therapy.
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We work with leading athletes, ambassadors and influencers, including Olympic icon Michael Klim, boxing champion Lester Ellis, AFL star Jack Crisp and cricketer Mitch Owen.
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With a growing portfolio of brands and an expanding presence across Australia and the USA, it's an exciting time to join our team.
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Our values guide how we work:
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Create Happiness!
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Be honest, speak up, listen hard!
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Create solutions and own them!
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Make the world better!
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Hustle hard until we win!
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The Role
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No two days will look exactly the same.
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This is a fully on‐site role based at our South Melbourne office, where you'll collaborate closely with our marketing team five days a week.
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One day you might be coordinating a new product launch or briefing creative. Next, you could be building an EDM, updating a landing page, researching competitors, organising a content shoot or helping bring an event to life.
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You'll have the opportunity to work across the full marketing mix while collaborating with our internal marketing team, agencies, creatives, ambassadors and other partners.
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You'll be trusted to take ownership, solve problems and keep projects moving without needing step‐by‐step instructions.
Campaigns & eCommerce n
Plan and execute marketing campaigns, promotions and product launches across multiple brands and channels.
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Manage website and eCommerce updates including products, landing pages, imagery, pricing and promotions, while contributing to SEO, SEM, analytics, conversion and optimisation initiatives.
Content, Copy & Social n
Create and coordinate engaging, on‐brand content across websites, social media, EDMs, SMS, advertising, brochures, product guides and other marketing collateral.
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Plan social activity, brief and coordinate creative assets, and use tools such as Canva and Adobe Creative Suite to bring ideas to life.
Email, SMS & Digital n
Build, test and deploy email and SMS campaigns, including segmentation, QA and optimisation.
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Support digital marketing initiatives designed to improve customer acquisition, engagement, conversion and retention.
AI & Marketing Technology n
Use ChatGPT, Claude and other AI tools to accelerate research, ideation, copywriting, competitor analysis, campaign development and problem‐solving.
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You'll be encouraged to explore smarter ways to use AI, automation and emerging marketing technology to improve how we work and the results we deliver.
Influencers, Content & Partnerships n
Coordinate influencer and ambassador partnerships, customer testimonials, content shoots and video production.
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Work with agencies, designers, photographers, videographers and other partners to deliver high‐quality content and campaigns.
Product Launches & Events n
Collaborate with product, sales, customer service and operations teams to successfully bring new products and campaigns to market.
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Help deliver trade shows, roadshows, pop‐ups, product demonstrations and other events, coordinating creative, collateral and logistics.
Research & Performance n
Keep an eye on competitors, customer behaviour and emerging marketing trends to identify new opportunities and ideas.
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Coordinate agencies, suppliers and external partners, monitor marketing performance and help ensure everything we put into market is accurate, compliant and consistent with our brands.
Why You'll Love Working Here n
We work hard, move fast and like to enjoy ourselves along the way.
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You'll join a dynamic marketing team of 10+ in our South Melbourne office,



conveniently located right next to South Melbourne Market.
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Here's what you can expect:
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$85,000–$100,000 + superannuation
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A fantastic South Melbourne location, surrounded by great cafés, food and everything the market has to offer
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Monthly team events and lunches
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Access to our wellness products — and yes, you can enjoy a massage every day
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Exposure to a broad range of brands, channels and exciting product launches
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The freedom to take real ownership of your work and bring your ideas to life
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Opportunities to develop your skills across digital, eCommerce, content, AI and emerging marketing technology
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A cooperative team where people are encouraged to speak up, solve problems and make things happen
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What You'll Bring
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We're looking for someone who combines creativity with execution. You don't need to be a specialist in everything, but you should be confident working across multiple areas of marketing.
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You'll ideally bring:
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Proven experience in marketing, digital marketing, eCommerce or a similar generalist marketing role
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Broad experience working across multiple marketing channels and projects
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A proactive, solutions‐focused mindset and the confidence to take ownership
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Strong project management, organisational and communication skills
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Exceptional attention to detail
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Experience with websites, social media, digital content, email and SMS marketing
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Confidence using Canva, Adobe Creative Suite, Figma or similar creative tools
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Practical experience using AI tools such as ChatGPT and Claude
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The ability to work at pace, prioritise effectively and manage multiple projects and stakeholders
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A genuine interest in health, wellness, fitness and longevity
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Experience with Shopify, SEO, SEM, Google Analytics, influencer marketing, paid advertising, events, marketing automation or video production will be highly regarded — but we don't expect you to be an expert in every area.
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Ready to Shine?
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If you're a hands‐on marketer who loves variety, embraces AI and new technology, and enjoys turning ideas into action, we'd love to hear from you.
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You'll have the opportunity to work on exciting brands and products, develop across multiple areas of marketing and make a genuine impact as we continue to grow.
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If you see a goal and think "I'll figure out how to make that happen", you could be exactly who we're looking for.
#J-*****-Ljbffr

📌 Marketing Specialist - Ecommerce, Digital & Brand (Melbourne)
🏢 Masseuse Massage
📍 Melbourne