A purpose-led organisation making a real difference in the lives of children
Shape digital acquisition strategy across search, programmatic, and video
About Our Client
Our client is one of Australia's leading children's education charities, dedicated to helping young people experiencing disadvantage succeed at school and create better futures.
Through education-focused programs, fundraising initiatives, advocacy, and community partnerships, the organisation supports thousands of children and families across Australia.
As the Digital Media & Advertising Manager, you'll play a key role in driving supporter acquisition, fundraising growth, and brand awareness through data-led digital marketing campaigns.
Working closely with internal stakeholders and agency partners, you'll lead the strategy, execution, optimisation, and reporting of performance media activity across Paid Search, Programmatic Display, Digital Video, and Native Advertising channels.
Job Description
Develop and execute performance marketing strategies aligned to fundraising, acquisition, and brand objectives.
Manage digital media campaigns across Google Ads, Programmatic Display, Digital Video, and Native Advertising channels.
Partner with media agencies to optimise audience targeting, bidding strategies, testing frameworks, and campaign performance.
Analyse campaign results and provide insights to improve ROI, supporter acquisition, and overall campaign effectiveness.
Build and maintain reporting dashboards using tools such as GA4 and Looker Studio.
Drive a strong test-and-learn culture,



identifying opportunities to trial current channels, technologies, and optimisation approaches.
Collaborate with marketing, fundraising, communications, product, and insights teams to deliver integrated campaigns and consistent supporter journeys.
Mentor team members and contribute to campaign planning and resource management.
The Successful Applicant
4-5+ years' experience in performance marketing, digital media, paid search, or programmatic advertising.
Strong experience developing and executing multi-channel acquisition campaigns.
Hands-on experience with Google Ads, programmatic platforms, GA4, and reporting tools such as Looker Studio.
Highly analytical with a strong understanding of campaign measurement, attribution, and optimisation.
Proven ability to manage agencies and influence stakeholders across multiple business functions.
Comfortable working in a fast-paced environment with multiple campaigns and competing priorities.
What's on Offer
Flexible working arrangements within a collaborative, purpose-driven organisation.
Opportunity to own digital acquisition strategy across Paid Search, Programmatic Display, Digital Video, and Native channels.
High-impact role with strong stakeholder exposure and the ability to influence fundraising and brand outcomes.
Significant focus on innovation, testing, optimisation, and continuous improvement.
Opportunity to contribute to a mission that supports disadvantaged children and young people across Australia.
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📌 Digital Media And Advertising Manager (Melbourne)
🏢 Michael Page Australia
📍 Melbourne