Senior Advisor, NSW Government Social Media application checklist: content, approvals and insights
The Senior Advisor, NSW Government Social Media at the Department of Customer Service develops content for a team that manages the NSW Government's Facebook, Instagram and LinkedIn channels.
The work includes advising agencies on social media practice and using audience insights to improve what is published.
It calls for a social media practitioner who can make content helpful to people in NSW while working through stakeholder priorities and approvals.
The role sits in the Digital Channels and Creative Directorate, alongside social media, video and design practitioners.
Senior Advisor, NSW Government Social Media role snapshot
Role Senior Advisor, NSW Government Social Media
Organisation Department of Customer Service
Location Sydney CBD, hybrid
Employment Temporary full-time, December **** to December ****
Salary or remuneration Clerk Grade 9/10, $133,348 to $146,945 plus superannuation and leave loading
Candidate evidence for Senior Advisor, NSW Government Social Media
The NSW Government Social Media Team manages Facebook, Instagram and LinkedIn channels and helps agencies improve their social media practice.
This advisor develops customer-focused content with social media, video and design colleagues, coordinates quality checks and approvals, and uses performance insights to guide future activity.




Daily priorities and emerging issues sit alongside longer-term channel development in this temporary Sydney CBD role.
The evidence areas below help you choose examples for that work.
Requirement or evidence area
How to demonstrate it
Developing and delivering social media content and strategy Explain a campaign or content series you helped deliver, its objective and the audience it served.
Describe the choices you owned and support the outcome with results you can verify.
Writing for different audiences and platforms Choose a message you adapted for different channels or audiences.
Explain what you changed in the language or format and how that made the content more useful to the people receiving it.
Stakeholder engagement and influence Describe how you advised a business area or secured agreement on a content approach.
Include the priorities or sensitive issue you worked through, how you coordinated approval and what was published as a result.
Using analytics and insights to improve activity Name the audience insight or performance measure that informed a content decision.
Show what you changed after reviewing it and explain the result in relation to the original objective.
Organising work and managing competing priorities Use a period when planned content competed with an urgent request or emerging issue.
Explain how you reassessed the work, kept stakeholders informed and maintained quality checks while meeting the agreed priorities.
The advertised deadline is 11:59 pm on Tuesday 13 October ****.
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📌 Senior Advisor, Nsw Government Social Media (Sydney)
🏢 Team 3Thirty
📍 Sydney