Head of Digital Marketer Campaign Specialist
EBR Ever Better Recruitment – Waterloo NSW
Full time
13h ago , from EBR Ever Better Recruitment
As Head of Digital Marketing, you will closely work with product owners to develop plans to implement product strategies and execute product go to market to support strategies. You will be tasked with maintaining consistent and accurate communications of product assortment and positioning across channels.
This is a fantastic opportunity for a bright, ambitious and talented candidate to collaborate and contribute with a highly specialized marketing team.
Your Role Will Involve:
Project manage and execute multi‐channel campaigns including: developing messaging and the execution plan, briefing internal stakeholders/resources and external agencies/suppliers, overseeing the roll‐out and generating proactive analysis to optimise performance
Set up, manage and optimise campaigns within Google Ads (SEM, Display, Video) including keyword lists, ad copy, bid strategies, and budgets that drive click‐through rates
Develop conversion goal oriented retargeting strategies and campaigns
Contribute to improving our SEO via content generation and onsite SEO with the Design and Web Development Specialist
Grow social media presence (paid and organic) and assist with community engagement
Manage offline channel execution including direct and brand activation/experiential marketing
Be a point of contact for external agencies and suppliers
Assist with the messaging and execution of above‐the‐line brand campaigns
Creation of new processes and procedures to scale marketing activity and drive efficiencies
Able to work across various marketing automation, digital platforms and social channels
Partnering up with Product Marketing owners to help maintain and optimise messaging, promotion and channel mix for our strategic product categories
Working cross‐functionally with Channel Marketing, Creative Agencies,



and Pricing Strategy initiatives to achieve financial targets and strategic goals through our marketing campaigns
Continuously develop and optimise promotions to drive growth and adhere to dynamic compliance and authenticity standards
Work closely with Email Marketing Specialist on the execution of emails marketing strategy and test plans to maximize value of channel
Optimizing processes and interaction models to ensure efficiency and alignment across teams
Utilizing complex data to measure and improve performance of online and offline marketing campaigns
Strong understanding of KPI performance to define goals
In Return You Will Bring:
Bachelor's degree in Marketing, Business, Economics, Mathematics or other related field
experience in a similar role within a fast‐paced workplace (preferably online gaming)
Designing the rollout of successful campaigns that drive customer engagement, advocacy and leads
Data analysis and tagging with an analytical mindset to derive insights from data and make intelligent and agile decisions
Proficiency in Google Adwords, Facebook Business Manager, Hootsuite, Google Analytics (or similar), Campaign Monitor, Salesforce (or similar), and highly desirable; HTML and WordPress.
Proficiency in the use of MS Office, Excel, Word, PowerPoint
Hands on email marketing experience an advantage
CRM management and campaign automation
Working with list providers and managing subscription‐based databases
Content marketing and social media account management, including Facebook Business Manager
Active in staying up to date with new trends, technologies and emerging opportunities
Attention to detail and demonstrated ability to juggle multiple complex projects at once
Exceptional written and verbal communication skills
Ability to think analytically and use data to make informed recommendations
Excellent interpersonal skills and demonstrated ability to work well both independently and in a team setting
#J-*****-Ljbffr

📌 Head Of Digital Marketer Campaign Specialist (South Australia)
🏢 EBR Ever Better Recruitment
📍 South Australia