Job Description
Beneath Driver Lane is a whisky and cocktail bar tucked below the Melbourne CBD, known for its spirits collection, its members' Basement Barrel Society and a calendar of brand-led events. This is primarily a functions and marketing role. You'll sell and deliver private and large-group bookings, run the marketing calendar and grow brand partnerships. You'll also sit in a leadership team alongside the Venue Manager, so you'll need the operational know-how to step in, make calls and keep the venue running to standard.
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Key responsibilities
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Own the full functions cycle: enquiry, proposal, contract, deposit, run sheet, delivery and post-event follow-up.
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Respond to every enquiry quickly and convert it, using the functions pack, tailored packages and minimum-spend structures.
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Proactively sell into corporate, agency and private markets.
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Build run sheets and brief the bar, kitchen and floor teams so every event is staffed and costed correctly.
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Host key events on the night and be the client's single point of contact.
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Track pipeline, conversion and function revenue, and report on them weekly.
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Plan and run the venue's marketing calendar: launches, tastings, seasonal menus and in-venue programming.
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Manage social media and paid campaigns with the agency, holding them to clear results.
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Grow the Basement Barrel Society through member events, retention and recent sign-ups.
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Maintain relationships with spirits brands and distributors, including activation funding and co-branded events.
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About you
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5+ years in hospitality, with at least 2 in a functions, events or venue management role.
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A track record of selling and delivering private and corporate events, ideally with revenue targets.
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Hands‐on venue experience: you can run a floor, read a roster and understand labour and COGS.
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Confident, commercial communication with clients, brands and suppliers.
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Strong organisation across many moving parts: run sheets, deadlines and budgets.
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Comfort with social media, content and working alongside a marketing agency.
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Current RSA and the ability to work nights and weekends around the events calendar.
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About us
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Beneath Driver Lane is a whisky and cocktail bar tucked below the Melbourne CBD, known for its spirits collection, its members' Basement Barrel Society and a calendar of brand-led events.
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A senior role with real ownership of functions revenue and the venue's marketing.
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A seat at the leadership table and a direct line to the Managing Director.
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Close work with leading spirits brands, with access to tastings, launches and education.
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Staff discounts across Beneath Driver Lane and sister venue, Baby Driver.
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📌 Events & Marketing Manager (Melbourne)
🏢 Beneath Driver Lane
📍 Melbourne