Job Description
Lifecycle and CRM Specialist Role purpose n
The Lifecycle & CRM Specialist supports Future Golf's member lifecycle program, helping build and deliver the communications that drive engagement, retention and revenue. The role works across email, SMS, push, in-app, web and surveys, with Braze as the core platform.
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Working with the Head of Member and the Lifecycle & Product Engagement Manager, you'll bring the lifecycle strategy to life across both campaign and BAU communications.
About us n
Future Golf is revolutionising the golf experience through innovative technology, flexible membership products and a growing community of golfers.
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We're committed to delivering the best possible experience to our members, helping more people play more golf, and growing the game through a up-to-date, digital-first membership.
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With 50,000 members already, Future Golf is continuing to expand in Australia, while preparing for future growth into the US market.
Role responsibilities n
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Member Lifecycle and Product Engagement
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Support the build, delivery and optimisation of member journeys from onboarding to renewal, including engagement, upgrade and reactivation.
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Help deliver communications that drive feature adoption and product engagement.
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Channel Execution and Performance
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Build and send communications across email, SMS, push, in-app and web, with Braze as the core platform.
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Help maintain data accuracy,



deliverability and compliance.
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Own CRM reporting, tracking campaign and journey performance and sharing insights and recommendations with the team.
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Support testing so the team learns what works.
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Member Insight
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Run member surveys and research, and share insights that improve journeys and the member experience.
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Campaign, BAU and Revenue Communications
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Deliver campaign and BAU communications, including events and trips, with strong quality control.
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Support upgrade, renewal and reactivation campaigns, plus non-subscription revenue such as events and green fees.
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Prepare content in Figma and gather stakeholder feedback before build.
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Skills and Experience Essential n
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2+ years of hands‐on Braze experience.
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Figma experience for content preparation and stakeholder feedback.
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CRM or lifecycle marketing experience across multiple channels.
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Experience running surveys or member research (e.g. Typeform, SurveyMonkey, Lyssna).
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Confident with segmentation, testing and performance reporting.
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Strong attention to detail, and an understanding of deliverability, consent and privacy requirements.
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Desirable n
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Braze certification
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Liquid, HTML/CSS or SQL skills
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Experience in a membership, subscription, loyalty or sport business
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An interest in golf
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#J-*****-Ljbffr

📌 Lifecycle And Crm Specialist (Melbourne)
🏢 Future Golf
📍 Melbourne