Own the marketing for one of Australia’s established solar and battery distributors, and lead a team that spans three countries.
Waypoint is partnering with a well-established Australian solar and battery wholesaler and distributor to appoint a Marketing Manager, based at their Crestmead head office. With more than 21 years in the industry, they supply retailers, installers and distributors across the residential and commercial segments, and they’ve doubled their business on the prior year. With new state-based rebates and incentives opening up the commercial battery market, this is a newly created role at a pivotal point.
The business is initially looking for a Marketing Manager, but is open to experienced and senior-level marketers too. Once they’ve met the right profiles, they’ll decide whether to proceed at Manager level or shape the role around a senior candidate, so if you’re a strong marketer who sits either side of that line, we want to hear from you.
The role
You’ll own marketing direction across the business, with three core pillars: event marketing, digital and social, and e-commerce. That includes leading the two major annual industry events, Smart Energy in Sydney and All Energy in Melbourne, plus smaller roadshows and brand-specific events through the year. You’ll also own day-to-day social and digital marketing, the e-commerce website and its content, and EDM and SEO activity.
You’ll lead two local marketing coordinators and direct an offshore coordinator and designer in China, a coordinator in the Philippines, and external design contractors. You’ll work in close parallel with the Product Manager on new product launches, and build the business’s marketing plan in response to government rebate and incentive announcements.
You’ll report to the General Manager and propose budget and creative direction.
What is on offer
- A newly created role with real ownership of marketing direction, and scope to shape it around the right person
- A consultative, collaborative management style
- Exposure to large-scale trade events, with an annual budget that flexes with the event calendar
- A growing business in a market with strong tailwinds
- Please note this is a fully office-based role, with travel limited to major events and roadshows
What the business is looking for
This is a hands-on role for someone who wants to own the marketing function, build real product knowledge quickly, and lead a multicultural team.
- Around three to five years’ marketing experience across events, digital and social, and e-commerce. Experienced and senior-level marketers are welcome, as are strong coordinators and executives ready to step up
- Experience with large-scale trade event marketing, including planning and budget management
- Confidence proposing and presenting marketing plans and budgets for management approval, rather than waiting to be directed
- Experience leading and developing junior team members
- Cultural awareness and comfort working with teams across Australia, China and the Philippines, and across time zones
- Comfort directing outsourced and offshore design resources. Familiarity with Illustrator or similar tools is practical
- Genuine curiosity about the product range (solar panels, solar gear and batteries). Solar or renewable energy experience is a plus but not essential
How to apply
To find out more or to apply, contact Bailey Molloy at Waypoint on 0452 399 705 or
[email protected]
All enquiries are treated confidentially.
📌 Marketing Manager (Brisbane)
🏢 Waypoint Consulting
📍 Brisbane