Company description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together. We're determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels - It's not a policy. It's behaviour led and reinforced through our values. Mental health & wellbeing is something we consider a priority - It's championed by our own people internally and is a regular conversation. We have a lot of fun - we're constantly looking at reinventing how we're connecting with each other.

Overview

#LI-JG1

Why is this an exciting opportunity:

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.





Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great.

Our behaviours are: Be Bold, Be Kind, Be Better Together.

We're determined to eradicate any barriers that prevent our people from achieving their fullest potential:

- We offer progressive flexible working options to everyone at all levels - It's not a policy. It's behaviour led and reinforced through our values.
- Mental health & wellbeing is something we consider a priority - It's championed by our own people internally and is a regular conversation.
- We have a lot of fun - we're constantly looking at reinventing how we're connecting with each other.

About Adobe.pub

The Adobe.pub team act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the chance, infrastructure, and culture of one of the best global agencies. The APAC team, with members across Australia, Korea, Singapore & India, covers all APAC activity - from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's business success.

About the role





A rare opportunity to help shape the future of one of the world’s most sophisticated and innovative marketing organisations! Here you will sit within a dedicated Adobe team of 50+ spanning Australia, Singapore, Korea and India and help to deliver the strategic direction across the region.

As the APAC Planning Director you will lead and elevate strategic media planning across Adobe APAC, ensuring regional campaigns are built on strong audience insights, clear communications strategies, and effective cross-market execution. The role will act as the bridge between business objectives, planning, activation teams, and market stakeholders, bringing greater consistency, rigor, and effectiveness to planning across the region.

You will quickly establish yourself as the trusted regional planning lead for Adobe APAC. Delivering high-quality, insight-led media strategies that are adopted across markets. Improving collaboration between planning, activation, analytics, and Adobe stakeholders. Embedding stronger audience, data, and effectiveness thinking into campaign planning.

What you will do with us:

- Lead communications and channel planning across paid, owned and earned media.
- Translate client briefs into clear, compelling and well-connected media strategies.
- Develop measurement frameworks that support smarter investment decisions.
- Bring together strategy, research, analytics, digital, activation and investment specialists.
- Build trusted senior client and media relationships.
- Elevate the quality of storytelling, presentations and responses to brief.
- Coach and inspire Planning Managers and Executives.
- Identify opportunities for innovation, organic growth and award-worthy work

What You'll Bring: #J-18808-Ljbffr

📌 Digital Planning Director (Sydney)
🏢 Zenith
📍 Sydney