Job Description

What’ll you’ll be doing

You'll bring deep technical experience across marketing data and technology, with the ability to build personalised B2B SaaS lifecycle journeys end to end — getting close to the audience, the segments, the product moments and the touchpoints, and tracking what success looks like at every step.

Things move fast here, and we're looking for someone who enjoys working that way. You'll work in a cross-functional team built around an audience and the business metrics that audience drives, alongside experts in paid media, our SEO and GEO specialists, and the Growth Analytics and Experimentation team. We're also in the process of onboarding Braze, so any experience with it will put you ahead.

- Own the B2B SaaS lifecycle journeys behind Nexgate and Ignition — from onboarding and adoption through to engagement, retention, optimisation and results
- Own segmentation, campaign setup, QA and delivery — accurate, on time, every time
- Own the media partner send schedule, taking advertiser campaigns from brief to send, including segment build/refinement and reporting.
- Get into the data to build segments and audiences, shaping lifecycle communications from the ground up
- Turn customer,



product and campaign insights into personalised, multi-channel communications that feel timely rather than templated
- Develop lifecycle communications, including newsletters for different audiences, that people actually want to open
- Set the testing agenda for your journeys: form the hypothesis, run the experiment, act on the results, and share learnings with the team
- Drive CX optimisation across the journeys and touchpoints that matter most to your audience
Work shoulder-to-shoulder with the Digital Growth Strategist to connect lifecycle with the rest of the growth mix, pulling in Growth Analytics and Experimentation to sharpen tracking and output
- Partner with B2B and Product Marketing to support go-to-market campaigns for new products and features across the Nexgate and Ignition roadmap
- Collaborate with cross-functional teams to achieve shared objectives, such as partnering with Product on lifecycle data pipelines, CRM on automation triggers, or Sales on enablement and handover moments
- Track performance against team business metrics, and proactively surface the next growth chance before it's asked for

📌 Marketing Automation Specialist,B (Melbourne)
🏢 Carsales
📍 Melbourne