Digital Marketing Specialist (Sydney)

Digital Marketing Specialist (Sydney)

09 Oct
|
Zambrero
|
Sydney

09 Oct

Zambrero

Sydney

Zambrerois on a mission to make a difference, a big difference.With more than 350 restaurants across Australia, New Zealand, the United Kingdom, Ireland and the United States, we serve fresh, healthy Mexican food while working to end world hunger.

Through our Plate 4 Plate Program, for every burrito or bowl purchased a meal is donated to someone in need. Since inception, with the help of our customers, we have donated over 100 million meals to those in need.

About the role

Reporting to the Senior Digital Marketing Manager, you'll assist in driving customer acquisition, retention and revenue growth through data-led performance marketing across Zambrero's digital channels, including the Zambrero loyalty App, delivery aggregators (Uber Eats, DoorDash), CRM and website optimisation.

You'll assist in the planning, execution and optimisation of Zambrero’s digital performance channels. Turn digital strategy into high-performing activity that lifts both national and local restaurant performance.

What You'll Do

Assist in growing app acquisition, engagement, retention and reactivation

Use Iterable CRM tools to build and optimise email, SMS and push campaigns

Coordinate aggregator campaign activations across Uber Eats and DoorDash

Lead SEO configuration, including local SEO and geo-targeted discovery

Optimise Google My Business listings, reviews and local search performance

Own website performance, including UX, conversion and ordering funnel optimisation

UAT Testing & CX/UI improvements for new Zambrero App features

Support brand campaign launches across digital owned channels

Continuously test, learn and optimise across all performance channels





Data collection to generate post campaign report analysis

Assisting with Global digital website optimisation and ad hoc projects where required

What will you bring?

Demonstrated analytical and data skills

Success in growing digital marketing channels

CRM experience with Iterable, Braze, Hubspot or similar SAAS platforms

Experience with loyalty / rewards apps / programs highly desirable

Demonstrated experience with Google Analytics, Tag & Events Management

Demonstrated experience in paid media, SEO and website optimization

Experience with 3rd party sales channel delivery aggregators desirable

Innate curiosity to innovate, test, learn and optimize

Experience managing agencies and digital platforms

Robust commercial and ROI focus

Ability to operate in fast-paced environment

What we offer

Meaningful impact at a purpose-led brand on a mission to help end world hunger

A hands-on digital role with the opportunity to influence customer growth, engagement and restaurant performance

Exposure to a broad digital ecosystem spanning app, CRM, website, local search and delivery platforms

Career development in a fast-growing national brand

A fast-paced, supportive team where curiosity, testing and fresh ideas move quickly

Work from our stunning Support Office in the heart of Circular Quay, Sydney

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📌 Digital Marketing Specialist (Sydney)
🏢 Zambrero
📍 Sydney

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