Customer Lifecycle Marketing Lead – Large Scale Organisation
Initial 11 Month Contract Opportunity
Sydney based with hybrid work flexibility (2-3 days onsite and 2 days WFH)

We are seeking a skilled Customer Lifecycle Marketing Lead to join a dynamic team focused on delivering engaging, data-driven customer experiences that strengthen customer relationships and drive business growth. In this role, you will lead the development and execution of multi-channel lifecycle marketing campaigns, leveraging customer insights, segmentation, and marketing automation to maximise engagement, retention, and commercial outcomes.

Key Responsibilities
• Deliver end-to-end customer lifecycle marketing campaigns, partnering with key stakeholders to create engaging and personalised customer experiences across multiple touchpoints.
• Manage the execution of targeted marketing initiatives across channels including email, SMS, direct mail, push notifications, social media, and digital platforms, from audience selection and campaign strategy through to delivery and performance measurement.
• Drive continuous optimisation by analysing campaign performance, identifying improvement opportunities,



and collaborating with internal teams and external partners to enhance customer engagement and achieve business objectives.

Key Requirements
• 8+ years’ experience in growth marketing, CRM, marketing, or customer lifecycle marketing automation related role
• Proven success delivering customer lifecycle marketing programs that drive strong business results.
• Experience with marketing automation platforms and customer segmentation/personalisation, ideally using Adobe tools.
• Solid analytical and optimisation skills, using data insights to develop and improve marketing campaigns through testing and learning.

For further information or a confidential discussion, please contact Gian Guanzon via [email protected] quoting reference 272476.

To apply, please click the Apply Now button.

Peoplebank and Leaders IT are committed to creating a diverse and inclusive workplace where everyone belongs. We welcome applications from people of all backgrounds, identities, and experiences. If you need adjustments to the recruitment process due to your circumstances, please let us know—we’re here to support you.

📌 Customer Lifecycle Marketing Lead (Sydney)
🏢 Peoplebank
📍 Sydney