Full Time | St Kilda Support Office | $100,000-$110,000 + Super

Bring the Blue Illusion Brand to Life

Blue Illusion is a women's lifestyle brand dedicated to creating beautiful products, meaningful customer experiences and a positive impact in the communities we serve.

We are seeking an experienced and passionate Brand Manager to join our Marketing team. Reporting to the Head of Marketing & Digital, this role is responsible for coordinating and delivering Blue Illusion's seasonal brand strategy across all customer touchpoints.

This is an exciting opportunity for a marketing professional with fashion retail experience who thrives in a fast-paced environment and enjoys bringing campaigns, creative assets, events and brand initiatives to life from concept through to execution.

About the Role

As Brand Manager, you will support the delivery of Blue Illusion's seasonal brand strategy and oversee the day-to-day execution of marketing campaigns, creative production, events, partnerships and brand programs with the support of your team. Our Marketing Assistant. Retoucher and Senior Graphic Designer will directly report into you and support you in bringing our campaigns to life.

Working closely with the Head of Marketing & Digital and the Head of Brand you will coordinate internal and external stakeholders to ensure all activity is delivered on time, on brand and to a high standard.

Key responsibilities include:

- Manage integrated seasonal marketing campaigns.
- Manage the end-to-end delivery of campaign assets across digital, retail and customer touchpoints.
- Lead the planning and execution of photoshoots, including locations, talent, suppliers and production schedules.
- Coordinate PR activity, influencer collaborations, partnerships and brand events.
- Review and approve creative assets, ensuring all communications align with brand standards.
- Brief wider team on customer-focused marketing copy and taglines across a variety of channels.
- Manage campaign timelines, budgets and project deliverables.




- Coordinate workflow and priorities across creative team members and external partners.
- Work collaboratively with Retail, Digital and Merchandise teams.
- Maintain solid brand consistency across all customer communications.
- Track campaign outcomes and identify opportunities for continual improvement.

About You

You are a professional marketing practitioner with exceptional organisational skills, a strong commercial mindset and a passion for fashion retail.

You will bring:

- Minimum 5 years' experience in brand, marketing, campaign management or creative production.
- Previous experience within fashion, retail or lifestyle brands.
- Demonstrated experience managing multiple projects, campaigns and deadlines simultaneously.
- Strong understanding of brand consistency, storytelling and customer engagement.
- Experience coordinating photoshoots, events, PR and influencer activity.
- Strong copywriting and proofreading skills with exceptional attention to detail.
- Confidence managing stakeholders, suppliers and creative partners.
- Experience working with campaign budgets and production schedules.
- A proactive, hands-on approach with the ability to take ownership and lead initiatives.
- Current driver's licence and access to a reliable vehicle, with flexibility to travel to shoot locations and events when required.

Why Join Blue Illusion?
- Generous employee discounts, with a collaborative Support Office environment.
- Opportunity to work for an established Australian family owned fashion retailer.
- Play a key role in shaping customer-facing campaigns and brand experiences.
- Work closely with senior leadership and influence brand execution across the business.
- Be part of a values-led business committed to community engagement and meaningful connections, bigger than fashion and retail itself.

Ready to Apply?

If you're passionate about fashion, brand storytelling and delivering exceptional customer experiences, we'd love to hear from you. Applicants must hold valid Australian or New Zealand working rights.

📌 Brand Manager (St Kilda)
🏢 Blue Illusion
📍 St Kilda