Job Description

What you’ll be doing

The SEM Specialist plays a key role in driving performance for our automotive dealer clients through Google Ads. You'll own and manage a large portfolio of 100+ accounts, mostly car dealerships and automotive businesses, many of them small and mid-sized. You'll make sure each one is set up well, optimised, and delivering against its goals, and you'll be the main point of contact for clients on how their account is performing.

Success comes from managing many accounts efficiently and knowing where to focus, without losing sight of each client's needs. You'll be part of a small, close-knit team, so you'll need to be confident running accounts on your own and bringing fresh ideas to how we work. You'll have plenty of support, but we're looking for someone who can see what an account needs and get it done.

- Manage a large portfolio of Google Ads accounts end to end, keeping performance, budgets and client needs balanced across all of them
- Build and structure campaigns across Search, Performance Max, Display, Demand Gen,



Shopping Ads/Vehicle Ads and other campaign types, matched to each client's goals
- Carry out ongoing optimisation across bidding, keywords, audiences, ad copy and budgets to get the most out of every account, whatever its size
- Spot accounts that are underperforming, find the cause and take action to turn them around
- Present regular account reviews to clients, explaining performance clearly and giving helpful insights and recommendations
- Build strong client relationships and be their go-to person for questions, feedback and strategy
- Onboard new clients, including account creation, campaign setup, and tracking and conversion setup
- Troubleshoot tracking, feed and delivery issues across Google Tag Manager, Google Analytics, Merchant Centre and Business Profile
- Find ways to work more efficiently at scale, and help improve team processes, reporting and use of tools (including AI)

📌 Search Engine Marketing Specialist (Melbourne)
🏢 Carsales
📍 Melbourne