Job Description
Description
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Company Overview
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Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.
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We are a growing, values-led community of 350 employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning. And we're succeeding! As of early ****, we are supporting ****+ schools in 60 countries.
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Veracross is five product brands in one global tech company
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Veracross SIS
is a one-person, one-record school management platform
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Magnus Health
provides cloud-based Student Health Record (SHR) solutions
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Digistorm
connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.
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Epraise
incentivizes student well-being and connects teachers, students, and families.
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Firefly
provides an online learning space for students and teachers
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Role Summary
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The Senior Field Marketing Specialist (APAC) is responsible for designing and executing integrated marketing programs that bring our regional strategy to life. With a strong focus on events (around 70%), this role makes key decisions on how programs are shaped, delivered, and integrated into broader marketing initiatives.
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n It's a role for someone who is both proactive and hands-on: you'll be planning, delivering, and measuring programs in close partnership with sales, partners, and global marketing colleagues. In a small, collaborative APAC team, you'll need a can-do mindset, resourcefulness, and a willingness to pitch in wherever needed.
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n You'll be measured not only on activity but also on impact — ensuring programs are aligned to business goals, ROI is tracked across the funnel, and local insights are used to refine strategy.
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n This is not just about campaign execution, it's about regional growth, creating executive-level engagement, and building scalable programs that deliver tangible business impact.
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What you'll do
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Design and deliver events:



Own the planning and execution of a comprehensive annual events calendar across Asia Pacific, which includes industry conferences, roadshows, executive roundtables, and partner programs (~70% focus) which can be both onsite or remotely.
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Integrate campaigns: Ensure all events and field programs are part of a broader marketing approach — supported by digital, email, and social activities that extend reach and engagement.
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Shape regional execution: Act as a key contributor to APAC marketing strategy by bringing local knowledge and customer/partner insights into planning.
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Partner with Sales & Partners: Align closely with the field to drive pipeline creation, acceleration and revenue contribution.
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Engage existing customers: Build programs that strengthen relationships, deepen community engagement, and foster advocacy.
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Own budget and ROI: Manage event and program budgets, measure performance, and report on ROI against business outcomes.
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Collaborate cross-functionally: Work with content, product marketing, and global teams to share insights on customer needs, competitive dynamics and market trends to ensure localization for APAC.
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Requirements
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5+ years of B2B enterprise marketing experience
(SaaS/tech preferred), with strong event and campaign expertise.
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Proven ability to
design and deliver integrated programs
that are both hands-on and measurable, with clear ROI across the funnel.
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Data-driven and creative problem solver
, able to adapt programs for local markets while maintaining brand consistency.
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Strategic thinker with a
hands-on, execution-oriented mindset
able to shift seamlessly from planning to delivery.
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Strong
project management and organisational skills
, capable of juggling multiple priorities with attention to detail.




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Proactive, adaptable, and collaborative team player
, comfortable in a small-team environment partnering across sales, partners, and global stakeholders.
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Proficiency with
CRM and event marketing tools
(e.g., Salesforce, automation platforms,
registration/virtual
event systems).
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Experience in
EdTech
would be great
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Benefits
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The best tools to get the job done!
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When you join Veracross, you get a Macbook Pro, a 32-inch monitor, and an adjustable desk and chair for the office. There's also an allowance for your setup at home to ensure you're comfortable working there.
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Growth opportunities!
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Veracross is growing fast, allowing you to own your role and grow with us! Operating within a global team, there are opportunities for professional development allowing your skills to grow as the business grows.
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Work/life balance
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Management encourages taking hour-long lunches and finishing on time and understands that you have a life outside of work. You can take the day off for your birthday and get a $100-a-year allowance for well-being. Massage, anyone?
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Parental leave policy
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As part of Veracross parental leave policy, you're eligible for paid leave as a primary parent and secondary parent when you welcome a new child into your family. This is available after 12 months in a full-time role.
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Flexibility
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Veracross offers a flexible working environment, hybrid options (work from home and the office.)
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Make a difference
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Our work makes a positive contribution to our schools, their students and their families around the world!
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Snacks, drinks & coffee
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Digistorm's (Veracross) Gold Coast HQ offers a coffee machine, snack bar and fully stocked drinks fridge to keep energy levels high! Vege chips, kombucha, almond milk, cookies; you name it, they have it.
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Culture
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The Veracross team is fun, relaxed, and sociable, reflected in the casual dress code and social events. The office has an open floor plan, which allows for cross-team communication and a cooperative environment. Join some staff for lunchtime surfing or hit up nearby food spots for a burger by the beach.

📌 Field Marketing Manager - Apac (Sydney)
🏢 Veracross
📍 Sydney