Job Description
You'll run day-to-day social media for Toy Park across Instagram, Facebook and TikTok. You'll plan and publish content, look after our community, and help our followers and engagement grow month after month.
Key responsibilities n
Plan a monthly content calendar that lines up with product launches, restocks, sales and key dates for parents
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Create and publish posts, Reels, Stories and TikToks every week: product showcases, unboxings, play ideas, "how it works" demos and trend-led content
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Write captions, choose hashtags and adapt each piece to suit each platform
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Find and repost customer content (UGC) with permission
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Reply to DMs and comments on all three platforms promptly
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Engage proactively: like, comment and interact with followers, parenting/toy communities and relevant creators to build connections
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Answer common questions (stock, shipping, product info) using our FAQ, and pass orders, complaints and returns to our customer service team
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Boost selected posts on Meta
(Instagram/Facebook)
and TikTok when asked, within an agreed budget
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Send a short monthly report covering follower growth, reach, engagement rate, top posts, DM volume and boost results, with ideas for next month
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Keep up with trends, sounds and formats, and test new ideas quickly




About you n
1+ year of experience managing social media for a brand, business or creator (a solid personal account with real results also counts)
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Hands-on experience with Instagram, Facebook and TikTok, including Reels/short-form video
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Can shoot and edit short videos on a phone
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Excellent written English and a warm, upbeat tone
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Organised, reliable and able to work on your own
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Experience with Meta Business Suite / Ads Manager and TikTok boosts (nice to have)
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Experience in e-commerce, toys, baby/kids or parenting (nice to have)
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Basic design skills (nice to have)
About us n
Toy Park (toypark.com.au) is an Australian online toy store bringing families quality, thoughtfully chosen toys, from wooden play to learning and creative toys. We're a small, fast-moving team, and we're looking for someone who loves social media and can make our community genuinely enjoy following us.
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Flexible hours
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Real ownership: your ideas go live, and you'll see what they achieve
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A small, friendly team where decisions are made quickly
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Staff discount on toys
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Room to grow your hours and responsibilities as we grow
#J-*****-Ljbffr

📌 Social Media Coordinator (Melbourne)
🏢 Toy Park
📍 Melbourne