Job Description
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Senior Digital & eCommerce Manager
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Hybrid, Full time role based in Rowville
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12 month Parental Leave contract
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Lead the digital growth of iconic Australian wellness brands.
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For over 50 years, Melrose Group has been a trusted name in Australian health and wellness. Home to category-leading brands including Melrose FutureLab and Best of the Bone, we're committed to creating premium, science-backed products that help people live healthier lives.
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As we continue to expand our direct-to-consumer and digital channels, we're looking for an experienced and commercially driven Senior Digital & eCommerce Manager to join us at an exciting stage of our growth.
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About the Role
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This is a pivotal role with genuine ownership, real influence and a direct impact on the commercial success of our brands online. Reporting to the Head of Marketing & eCommerce, you'll lead Melrose's digital marketing and eCommerce function, turning commercial and brand objectives into high-performing digital strategies across a diverse portfolio of brands.
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You'll oversee all aspects of the customer journey, from acquisition and conversion through to loyalty and retention, ensuring every touchpoint delivers a best-in-class experience. Working hand in hand with internal stakeholders and agency partners, you'll drive and accelerate results across our digital channels. You'll also lead and develop a talented digital team, building their capability and fostering a culture of performance.
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Key Responsibilities
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Lead and execute Melrose's digital marketing and eCommerce strategy to drive revenue growth, profitability and customer acquisition.
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Own and optimise the performance of Melrose's websites, focusing on conversion, customer experience and online sales growth.
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Manage performance marketing channels including SEM, SEO, social media, affiliates and paid digital campaigns.
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Drive CRM, loyalty and email marketing strategies to increase customer retention, engagement and lifetime value.
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Monitor and analyse digital, eCommerce and trading performance, providing insights and recommendations to improve results.
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Manage agency and technology partners to ensure effective campaign delivery and platform performance.
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Lead, coach and develop a high-performing Digital & eCommerce team.
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Collaborate cross-functionally to ensure digital initiatives support broader brand and commercial objectives.
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About You
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You are a commercially savvy digital leader who thrives on delivering measurable business outcomes through data-driven decision making and exceptional customer experiences.
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You will bring:
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5+ years' experience leading digital marketing, eCommerce or online trading functions, preferably within FMCG, health, retail or consumer goods.
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Demonstrated success driving online revenue growth, customer acquisition and retention.
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Strong understanding of performance marketing, SEO, CRM, email marketing and customer lifecycle management.
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Advanced experience with digital platforms including Shopify, CMS platforms, CRM and marketing automation tools (Klaviyo highly regarded).
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Strong analytical capability with expertise in Google Analytics,



Google Tag Manager and digital reporting platforms.
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Experience managing external agencies and cross-functional stakeholder relationships.
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Proven ability to balance commercial outcomes with brand objectives.
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Outstanding communication, leadership and project management skills.
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A proactive, hands-on approach and passion for continuous improvement.
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Why Join Melrose?
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Work with some of Australia's most exciting health and longevity brands
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Join a collaborative, ambitious and purpose-led team
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Versatile hybrid working arrangements
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Generous product allowance and staff discounts
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Paid birthday leave and paid parental leave
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Discounted gym membership, free flu vaccinations and Employee Assistance Program (EAP)
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Employee recognition program and wellbeing initiatives supporting your mental, physical and financial wellbeing
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Opportunity to make a significant impact on the future growth of the business
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Ready to Make an Impact?
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If you're passionate about digital growth, customer experience and eCommerce excellence, we'd love to hear from you. Click the apply button now! Applications close Thursday 15th October ****.
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Please note that we will be reviewing and shortlisting candidates as applications are received. We reserve the right to close this advertisement earlier if a suitable candidate is found, so we encourage you to apply without delay!
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For further information please contact
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Employment offers are subject to satisfactory reference checks, a pre-employment medical assessment, and confirmation of working rights.
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Applicants must hold valid Australian working rights to be considered for this role.
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📌 Senior Digital & Ecommerce Manager (Melbourne)
🏢 Melrose Health
📍 Melbourne