Job Description
Description
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About Us
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Alpha-H, a proud member of the Vita Green brand portfolio, is a leading beauty brand headquartered in Australia, dedicated to delivering high-quality products and exceptional customer experiences. As we expand our business, we are searching for a dynamic
E-commerce Specialist
to be part our growing e-commerce and digital marketing blueprint.
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The Role
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As an
E-commerce Specialist
at Alpha-H, you will collaborate closely with the Growth Manager to drive the expansion of our Direct-to-Consumer (D2C) channel. This role is ideal for someone passionate about e-commerce and ready to make a meaningful impact on our brand's success.
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Requirements
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What You'll Be Doing
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Store Management & Operations
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Maintain and update product listings, including descriptions, pricing, imagery, and metadata
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Ensure accurate inventory levels are reflected across all online platforms
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Monitor and resolve order fulfilment issues, returns, and customer escalations in collaboration with logistics teams
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Roll out site changes such as homepages, new product launches, bundles and promotions
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Manage promotion set up and discount codes
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Digital Marketing & Merchandising
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Plan and execute promotional campaigns, sales events, and seasonal activations
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Optimise on-site merchandising, including category pages, featured products, and homepage content
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Collaborate with marketing teams on email campaigns, paid media, and social commerce initiatives
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Manage and upload on site blog posts and journal articles
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Performance Analysis & Reporting
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Track and report on key metrics including conversion rate, average order value, bounce rate, and revenue
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Use analytics tools (e.g. Google Analytics, platform dashboards) to identify trends and opportunities
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Conduct A/B testing on content, layouts, and promotions to improve performance
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SEO & Content
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Optimise product and category pages for search visibility
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Ensure all content aligns with brand tone, SEO best practices, and accessibility standards
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Coordinate with content and creative teams on assets and copy
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Platform & Technology
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Manage day-to-day operations within eCommerce platforms
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Liaise with developers or agencies on site updates, bug fixes, and new feature rollouts
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Stay current on platform updates, industry trends, and competitor activity
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Email Marketing
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Support CRM team with EDM briefing and scheduling
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Customer Experience
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Monitor and improve the end-to-end online shopping journey
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Analyse customer feedback, reviews, and behaviour data to inform UX improvements
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Work cross-functionally with customer service to address pain points
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You'd Be a Fit If You
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Hold a Bachelor's degree in Marketing, Business, E-commerce, or a related field.
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Have previous experience in e-commerce or digital marketing (internships or entry-level roles are welcome).
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Are familiar with e-commerce platforms (e.g., Shopify, WooCommerce), which is a plus.
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Possess a basic understanding of paid media analytics tools (like Google Analytics and Facebook Ads Manager).
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Demonstrate strong analytical skills and a keen eye for detail.
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Exhibit excellent communication and interpersonal abilities.
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Thrive in a fast-paced, collaborative environment.
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Benefits
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Why Join Us?
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Impactful Work:
Your insights and contributions will directly drive our growth and influence customer wellness.
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Growth Opportunities:
Join a forward-thinking company committed to health and wellness, where you'll find genuine opportunities for personal and professional development.
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Cutting-edge Projects:
Engage in exciting projects that challenge the status quo and push the boundaries of innovation.
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Work-Life Balance:
Enjoy generous leave policies, including paid annual leave and other special leaves.
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Cooperative Environment:
Work alongside a talented and diverse team dedicated to shared goals.
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Employee Benefits:
Benefit from an attractive staff purchase discount from your first day.
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At Alpha-H, we celebrate diversity and are committed to creating an inclusive environment for all employees.
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Join us in our mission to make a positive impact on wellness around the world!

📌 Alpha-H E-Commerce Specialist | Performance & Digital Marketing | New Headcount (Melbourne)
🏢 Vita Green Health Product Company
📍 Melbourne