07 Oct
|
FeverUp
|
Melbourne
Job Description
Hey there!
n We're Fever, the world's leading tech platform for culture and live entertainment.
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Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we're revolutionizing the way people engage with live entertainment.
n Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences.
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Our results? We've teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right?
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To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!
n Ready to be part of the experience?
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Now, let's discuss this role and what you will do to help achieve Fever's mission.
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About the role
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You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages).
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You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.
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You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.
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You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.
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About You
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You have 3+ years minimum experience working in Digital Marketing and CRM, mobile and web environments.
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You have experience working with Salesforce Marketing Cloud.
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You have experience with ESPs (Mailchimp, Sendgrid, etc).
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Proficient in HTML.
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Valuable copywriting skills.
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You are able to develop & optimise CRM flows to drive revenue.
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You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.
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You are commercially savvy, analytical and data-driven.
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You have experience in A/B testing and dynamic templates.
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You are an organized, responsible and proactive person.
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You have the ability to optimize, prioritize and organize your time.
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You have the ability to carry out a high pace of work.
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You are able to communicate in English in a fluent way.
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You know how to potentiate the team-work and keep everyone in the team motivated.
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Benefits & Perks
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Attractive competitive salary
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Opportunity to have a real impact in a high-growth global category leader
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40% discount on all Fever events and experiences
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Pension plan
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Home office-friendly
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Responsibility from day one and professional and personal growth
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Great work environment with a young, international team of talented people to work with!
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Health insurance
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#LI-Hybrid
📌 Email Marketing Senior Specialist (Melbourne)
🏢 FeverUp
📍 Melbourne