Job Description
We're looking for a highly motivated and resourceful Field Marketing Manager to lead regional marketing initiatives across APJ, with a primary focus on Australia, India, Singapore, and Japan. This is a high-impact individual contributor role ideal for someone who thrives in fast-paced environments, operates with a strong sense of ownership, and can independently drive programs from concept through execution.
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You'll be responsible for building and executing strategic field marketing programs that engage prospects, support pipeline growth, strengthen partner relationships, and elevate Upwind's brand presence across the APJ region. This role requires a true self-starter who is comfortable navigating ambiguity, managing multiple priorities simultaneously, and serving as the primary field marketing lead across diverse markets and cultures.
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While you'll work autonomously day to day, you'll be supported by a collaborative global marketing organization and cross-functional partners across sales, partnerships, and leadership teams.
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The ideal candidate is organized, proactive, detail-oriented, commercially minded, and excited to help scale Upwind's presence across APJ through thoughtful, high-quality execution.
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Key Responsibilities
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• Plan and execute regional field marketing programs across APJ including executive dinners, partner events, customer roundtables, workshops, trade shows, cloud ecosystem events, and Upwind-owned experiences that directly support pipeline and revenue goals.
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• Serve as the primary field marketing lead for Singapore, India, Australia, and Japan, tailoring programs and messaging to local market dynamics while maintaining alignment with Upwind's global brand and positioning.
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• Own all event operations end to end including budgeting, vendor and venue management, contracts, shipments, booth setup, onsite execution, branded materials, gifting, and structured post-event workflows.
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• Partner closely with regional sales leadership, channel partners, and demand generation teams to align programs with territory priorities, influence pipeline progression, and maximize business impact.
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• Operate independently across multiple countries and time zones, proactively identifying opportunities, solving problems, and driving programs forward with minimal oversight.
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• Build and maintain strong relationships with local vendors, partners, venues, and industry communities throughout APJ.
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• Collaborate with sales teams on prospect targeting, campaign alignment, event follow-up strategy, and account-based engagement initiatives.
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• Manage digital components supporting field programs including invitations, landing pages, registration workflows, email nurtures, and attendee communications.
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• Maintain detailed regional calendars, budgets, event documentation, and reporting to ensure strong operational execution and stakeholder visibility.
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• Track and report on program performance including attendance quality, pipeline creation, pipeline acceleration, partner influence, cost efficiency, and ROI.
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• Continuously identify opportunities to improve operational processes, elevate attendee experiences, and scale Upwind's regional presence across APJ cybersecurity and cloud communities.
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• 4+ years of experience in field marketing, event marketing, hospitality or regional marketing at a high-growth B2B SaaS company.
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• Proven ability to independently manage and execute events end to end across multiple countries and regions.
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• Strong self-starter mentality with the ability to work autonomously, prioritize effectively, and maintain momentum in a rapid-moving environment.
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• Experience supporting regional sales organizations and collaborating closely with account executives, channel teams, and leadership stakeholders.
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• Exceptional project management and organizational skills with strong attention to detail and follow-through.
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• Comfortable managing event logistics including vendors, AV, shipments, show services, branded materials, swag, and onsite execution.
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• Excellent communication and relationship-building skills across cross-functional teams, external partners, and executive audiences.
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• Experience working across diverse cultures and international markets, with sensitivity to regional nuances and business etiquette.
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• Comfortable traveling frequently throughout APJ and supporting onsite setup, execution, and teardown responsibilities.
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• Ability to lift, carry, and move event materials and boxes up to 40 lbs as part of event setup and operational duties.
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• Based anywhere within APJ with the ability to travel regularly throughout the region.
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📌 Field Marketing Manager, Apj (Melbourne)
🏢 Upwind Security
📍 Melbourne