Applications Close:
Friday, 09 October ****
Part-time: to be discussed with short-listed candidates
Social Content Creator
Reports to: Senior Marketing & Communications Manager | Status: Part-time / contract, approx.
3 days per week
The role
We're looking for a hands-on content specialist who lives and breathes social media and understands what makes people stop, watch, read and click on each channel.
This isn't a role for someone who simply schedules social posts.
A major part of the role is creating original video and social content: interviewing senior industry leaders, capturing content at ACA events, and turning interviews into sharp short-form video series.
You'll work with the Senior Marketing & Communications Manager to execute ACA's content strategy across owned, earned and paid channels, including social, EDM, web and media.
This is a collaborative role.
The Senior Marketing & Communications Manager leads ACA's overall strategy, messaging, PR and marketing direction; you'll turn that into a consistent flow of strong content used effectively across channels.
We're not looking for someone who waits for a fully formed brief, but someone who comes back from an event with a better story, or sees a 20-minute interview as a feature, four videos, an EDM and a social series.
Everything should have a purpose: building audience, strengthening ACA's voice, driving engagement, registrations, entries or sales.
Above all, good editorial and content judgement is key:



you'll know what works on LinkedIn versus Instagram or TikTok; what belongs in an EDM versus a social post; what makes a good media story; and when one piece of content can be adapted across several channels.
Comfortable interviewing senior people and confident enough to walk into an event with a camera.
Able to produce skilled short-form video efficiently.
Your responsibilities
Create end-to-end short-form video, from concept and interview through to filming, editing, and publishing, which includes:
Interviewing senior advertising, marketing and creative leaders
Capturing content at ACA events and courses
Adapt content by channel rather than repurposing the same asset everywhere
Turn interviews and events into multiple assets across social, email, web and paid media
Develop and manage social content across LinkedIn, Instagram, TikTok and Facebook
Work with our paid media specialist to adapt content for paid campaigns
Monitor content performance and use insights to improve output
Keep across platform trends and practical ways AI can speed up production
Maintain a forward content calendar across ACA's brands
Help develop EDM/email content: hooks, subject lines and engagement
Support media and PR activity,



including story angles and coordinating contributors
Skills
Experience across content creation, social media, communications or digital marketing
TikTok/Reels native: hands-on short-form video experience: filming and editing – latter with AI for efficiency
Confidence interviewing senior leaders and drawing out usable answers
Strong writing, editing and storytelling skills
Understanding of organic, earned and paid content, and how they work together
Understanding of content performance tracking
Ability to spot a strong story or opportunity, not just execute a brief
Strong project management across multiple brands, deadlines and stakeholders
Confidence to bring ideas forward and challenge an approach when there's a better way
Experience in advertising, media, marketing, education/training, publishing or creative industries highly regarded
Approx.
3 days per week, varying around major campaigns and events
Flexibility for in-person interviews, events and shoots, predominantly in Sydney; remaining work can be remote
Must be legally entitled to work in Australia
About Advertising Council Australia (ACA)
ACA is the peak body for Australia's leading advertising agencies, fostering the industry's long-term prosperity and championing advertising as a professional service.
Our brands include AdSchool, AWARD, AWARD School, Effie Awards AU, Cannes Lions and Young Lions Australia, each with its own audience and content needs.
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📌 Social Content Creator (Sydney)
🏢 Advertising Council Australia
📍 Sydney