Meta is looking for a Communications Manager to help shape and tell our story in Australia. This role sits at the intersection of consumer, business, and policy communications, with a primary focus on Reality Labs products such as AI glasses (both consumer storytelling and addressing any relevant policy issues), business communications in support of our advertising and enterprise business (Global Business Group), and AI across both a consumer and policy communications lens.We're looking for a well-rounded communicator: someone who is as comfortable landing a consumer product moment and running a social media campaign as they are working alongside Policy and Legal on a sensitive regulatory issue. You'll build proactive programs that drive business impact, translate complex technology topics for local audiences, and partner closely with global and cross-functional teams. This role reports to the Communications Director, Australia, Japan and Korea, and sits within the APAC Communications team.Communications Manager, Hardware, AI & Business Responsibilities:Own the Australian communications strategy for Reality Labs and wearables — leading consumer hardware launch moments, product storytelling and hands-on media experiencesAnticipate and manage the policy, privacy and safety questions that accompany wearables and AI-enabled devices, in close partnership with Policy, Legal and global product commsBuild credibility for the category with tech, consumer and lifestyle media, creators and reviewersdevelop spokesperson readiness and position for emerging issuesLead local communications for Meta AI and AI product moments — making complex AI topics understandable, credible and relevant for Australian audiencesPartner with Policy on AI regulation, transparency and responsible-AI narratives as the Australian framework evolvesWork with creators and a range of media from consumer through to national political correspondents to help tell our storyServe as the communications partner to the Global Business Group in Australia, building narratives around Meta's value to advertisers, SMBs, and the local creator and commerce economyDevelop data- and research-led business storytelling, client-facing moments, executive visibility and client case studiesSupport ad business and platform announcements end-to-end, from positioning through to measurementPartner with Policy, Legal and global comms on Australia's active regulatory agenda, developing communications strategies that support Meta's positioningLead rapid response on complex issues and reputational incidents — triaging, coordinating cross-functionally and advising on postureMaintain issues playbooks, scenario plans and reactive materialsServe as a primary point of contact for Australian media in your area of focus — building deep,



trust-based relationships with tier-1 tech, business, consumer, policy and press-gallery journalists, editors and digital publishersAct as an on-the-record and background spokesperson, and prepare and coach Meta leaders and subject-matter experts for interviews, briefings and public appearancesProactively shape narratives through pitching, exclusives, deskside briefings, op-eds, thought leadership and media eventsknow when to lean in and when to holdMaintain positive working relationships with our Australian agency partners — setting scopes of work, priorities and success measures, and holding them to a high standard of output and paceDirect agency and vendor resource as an extension of the team: briefing clearly, delegating with confidence, quality-controlling the work and escalating early when it misses the markManage budgets and retainers, making deliberate calls on where agency support adds the most leverage and where it doesn'tGet the most from monitoring, research and creative vendors, including media monitoring and measurement partnersDesign social-first communications, using Meta's owned channels as a primary storytelling platform rather than an amplification afterthoughtBuild creator and community partnerships that carry Meta's narrative authentically with local audiencesStay ahead of platform trends and cultural moments to inform channel strategyChampion a metrics-driven approach: use coverage, narrative share and sentiment data to inform strategy and demonstrate impactActively use and experiment with AI tools to improve content production, media monitoring, research and reporting, and share learnings across the regional teamMinimum Qualifications:12+ years of experience in communications spanning technology, policy, and business, with a track record of leading strategy independentlyDemonstrated experience across both consumer/product communications and policy or public-affairs communications — this role requires genuine rangeExpertise in social media and creator strategy, using owned channels as a core communications toolOutstanding media relations skills, with deep, well-established relationships across Australian tech, business, consumer and policy media, and a proven record of securing and shaping high-profile coverageExperience acting as a spokesperson and preparing senior leaders for media engagements, including on contentious or highly scrutinised topicsStrong press-office instincts:



fast, accurate reactive judgement under deadline pressureProven experience managing PR agencies and vendor partners — scoping, briefing, budget ownership and driving high-quality output through othersExperience advising senior leaders and managing complex, sensitive or high-scrutiny issuesProven track record of building and running communications programs end-to-end with measurable business outcomesExperience communicating complex topics clearly in writing and verbally to diverse stakeholders, with demonstrated ability to exercise sound judgement in time-sensitive situationsAbility to prioritise competing workstreams based on impact, deadlines and stakeholder needs in a agile environmentPreferred Qualifications:Experience communicating hardware, consumer devices, or emerging technology categoriesExperience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Willingness to integrate AI tools to optimise or redesign workflows and drive measurable impact (e.g. efficiency gains, quality improvements)Experience working across regions and with global, cross-functional teams is a plusExperience navigating complex regulatory or public-affairs environments in AustraliaExperience supporting sales, advertising or B2B organisationsDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience at a technology platform, or in a highly regulated or high-scrutiny industryAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in ****, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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📌 Communications Manager, Hardware, Ai & Business (Sydney)
🏢 Meta Careers
📍 Sydney