We're after a Social Media Manager who thinks in Reels before they think in captions.
You'll run day-to-day social for a mix of client brands (this is the bulk of the role), help shape content for Puzzle Media's own channels and have a solid understanding of Meta Ads and how paid and organic social work together.
Ideally, we're looking for someone who lives and breathes socials and is across the latest trends and how to execute these for businesses across socials. We want you across the formats, the pacing, the sounds and then digging into why one piece of content works better than another.
You should also understand that great social isn't just about likes and followers. You need to understand how content contributes to reach, engagement, leads, bookings, sales and ultimately business growth.
What the team really needs is someone who lives in that world and brings ideas, not just polish.
This is a hands‐on role, so sometimes you'll be on location with clients, photographers and videographers directing, and other times you'll be shooting some of the content yourself. You don't need years of production experience, we're looking for an eye for what works and the speed to capture it.
The role will be split across hands‐on content creation, strategy, planning, client management and supporting Meta Ads activity.
What You'll Actually Be Doing
Content Creation
Shoot and edit short‐form video for client brands on your iPhone, on location and on the day
Build content that's created for the platform it's on, not repurposed and hoped for the best
Know the difference between content that performs and content that just looks good on a grid
Keep across trends, sounds and formats early enough to actually use them before they're stale
Develop content ideas that are aligned to the client's brand, audience and commercial goals
Work with photographers, videographers and clients to get the right content captured
Repurpose strong‐performing content into different formats and placements
Social Strategy & Management
Own the social strategy and content calendar for a portfolio of client accounts
Develop content pillars, themes, campaigns and ideas based on the client's audience and objectives
Report on performance and translate the numbers into planning for what's next,



rather than a screenshot of Instagram Insights
Identify what's working, what's not and what needs to change
Manage the day-to-day relationship on your accounts. You're the person who knows what's happening on that brand's socials better than anyone
Schedule and publish content across relevant platforms
Stay across platform changes, new features, trends and best practice
Contribute to Puzzle Media's own content on the side
Meta Ads
Understand the fundamentals of Meta Ads
Help identify organic content that has potential to be tested or amplified through paid advertising
Assist with setting up, monitoring and optimising Meta campaigns under the direction of the senior team
Review basic campaign performance and understand metrics.
Help develop and test different hooks, creative, messaging and offers for paid campaigns
Understand how creative performance impacts Meta campaign results
Make recommendations based on data rather than simply reporting numbers
You don't need to be a Meta Ads expert. We're looking for someone genuinely interested in paid social and who wants to understand how to turn good content into measurable business results.
What You Bring
2+ years running social media accounts, ideally agency‐side or managing multiple brands
A portfolio of content you've personally shot and edited (client work, personal brand or freelance) and/or accounts you have managed recently.
A proven track record of growing engaged social media accounts. You should be able to show us accounts you've worked on, what you changed, what grew and why you think it worked. We're less interested in vanity follower numbers than evidence that you know how to build reach, engagement and an audience that actually cares.
Deep familiarity with Instagram, TikTok and Facebook. You understand how people consume content differently across each platform and what currently works organically on each.




Strong short‐form storytelling skills. You can take an ordinary business, product or service and find the hook, story or angle that makes someone want to watch.
Genuinely handy with an iPhone. You know how to shoot something that looks intentional, not just in focus
Comfortable editing in CapCut or similar so you can turn raw footage into a finished Reel yourself
Genuine platform fluency so that you could explain why a trend is working, not just that it exists
A good understanding of what makes content stop the scroll
Comfortable looking at data and using it to make decisions
Comfortable owning client relationships and communicating decisions, not just executing tasks
Some hands‐on experience with Meta Ads Manager and an understanding of the fundamentals
Commercially minded. You understand that our clients ultimately want customers, bookings, enquiries and sales, not just pretty social media
Someone who pitches ideas unprompted, because you can't help it
Organised and able to manage multiple clients, deadlines and priorities without needing to be chased
Bonus Points
Experience managing Meta Ads campaigns
Experience with lead generation campaigns
Experience with TikTok Ads or other paid social platforms
Photography or videography as a hobby or side hustle
Experience working with service‐based or small business clients
An understanding of how social media fits into a broader marketing funnel
Experience using reporting or analytics platforms
The Person We're Looking For
We're not looking for someone who just ticks off a content calendar.
We're looking for someone who gets social.
Someone who sees a Reel and immediately thinks, "That would work for this client."
Someone who can sit in a client's business for an hour and walk away with 20 content ideas.
Someone who looks at an ad and wants to know why it worked.
Someone who sees the numbers and asks what we should do differently next month.
And someone who understands that outstanding social media sits somewhere between creativity, strategy and commercial results.
If you're creative, commercially minded, curious about Meta Ads and genuinely obsessed with social media, we'd love to hear from you.
#J-*****-Ljbffr

📌 Social Media Manager (Gold Coast)
🏢 Puzzle Media
📍 Gold Coast