General Manager
High-Growth Australian eCommerce Brand | Brisbane
Lead the day-to-day operations of one of Australia's quick-growing beauty/fragrance brand.
WHIF is an Australian fragrance brand offering high-quality, designer-inspired fragrances without the designer price tag.
Since launching in ****, WHIF has experienced rapid growth and we're now looking for an experienced
General Manager
to lead the business through its next stage of scale.
This is a senior leadership role reporting directly to the Founders.
You'll oversee the
entire day-to-day operation of WHIF
, including people, marketing, manufacturing, warehouse and dispatch, inventory, procurement, suppliers, customer operations and general business operations.
The Role
As General Manager, you'll become the central leader responsible for ensuring WHIF operates effectively across every department.
Department managers, team leaders and key functions will report to you, and you'll be responsible for creating accountability, solving problems, improving performance and ensuring the entire business is working towards the same commercial objectives.
You'll work closely with the Founders on the direction of the company while taking ownership of the day-to-day management required to get us there.
You'll have the authority and responsibility to
lead, make decisions and get things moving.
What You'll Oversee
People & Leadership
You'll be responsible for the performance and leadership of the WHIF team.
This includes:
Leading department managers and team leaders
Recruitment and hiring
Workforce planning
Onboarding and training
Setting KPIs and expectations
Performance management
Managing underperformance
Employee relations and disciplinary matters
Building accountability across the business
Developing future leaders as WHIF grows
Ensuring we have the right people in the right roles
You'll be comfortable having difficult conversations when necessary while also knowing how to build a motivated, high-performing team.
Marketing & Commercial Performance
You'll oversee the marketing function and ensure it is performing against the broader objectives of the business.
You'll ensure the
Marketing Manager and marketing team are delivering.
You'll oversee:
Marketing team performance and accountability
Marketing budgets
Campaign planning and execution
Marketing KPIs and reporting
Revenue and growth targets
Marketing collateral and campaign deadlines
Promotional calendars
Product launch coordination
Major sale periods
Alignment between marketing, stock, production and fulfilment
You'll ensure that when marketing creates demand, the rest of the business is prepared to deliver it.
Strong commercial awareness is essential. You don't need to be a performance marketing specialist,



but you should understand how marketing, revenue, margin, inventory and operational capacity work together.
Manufacturing & Production
You'll oversee WHIF's manufacturing and production operation, including:
Production planning
Production targets
Staffing and productivity
Quality standards
Raw material requirements
Packaging requirements
Production efficiency
Capacity planning
Identifying and resolving bottlenecks
As WHIF grows, you'll ensure our manufacturing capability grows with it.
Warehouse, Fulfilment & Dispatch
You'll take overall responsibility for warehouse and fulfilment performance.
This includes:
Pick and pack operations
Dispatch performance
Order turnaround times
Warehouse staffing
Productivity
Pick/pack accuracy
Courier relationships
Warehouse layout and workflow
Peak-period planning
Managing order backlogs
Preparing operations for major campaigns and sales
When WHIF has a major sales event, you'll ensure the warehouse is ready before the orders arrive.
Inventory, Procurement & Suppliers
You'll ensure the business has the stock and resources required to operate effectively.
You'll oversee:
Inventory planning
Purchasing and procurement
Raw materials
Packaging
Supplier relationships
Stock availability
Inventory accuracy
Supply risks
Purchasing efficiency
Supplier performance
Business Operations
You'll also own the everyday operational issues that come with running a fast-growing business.
Equipment breaks? You'll organise the solution.
We need additional staff? You'll get recruitment moving.
A supplier isn't performing? You'll deal with it.
A process is wasting hours every week? You'll improve it.
A department keeps missing targets? You'll find out why and address it.
You'll oversee areas including:
Facilities and maintenance
Workplace systems
Contractors and trades
Operational software
Workplace Health & Safety
Policies and procedures
SOPs
Compliance
Business administration
Operational budgets and cost control
Systems, Structure & Scale
WHIF is growing quickly, which means the systems that work today won't necessarily work tomorrow.
A major part of your role will be building the operational structure required for the next stage of the business.
You'll constantly look for opportunities to:
Improve processes
Automate repetitive work
Reduce unnecessary costs
Improve productivity
Create better reporting




Establish clearer accountability
Improve communication between departments
Document SOPs
Build scalable systems
Identify problems before they become bigger problems
We want someone who doesn't just manage the business as it exists today.
We want someone who helps build the business we're becoming.
Who We're Looking For
We're looking for an experienced business leader who has previously managed significant teams, departments or business operations.
You'll likely have experience as a:
General Manager
Head of Operations
Operations Director
COO
Senior Operations Manager
Business Manager
Multi‐department leader
Experience within
eCommerce, FMCG, beauty, cosmetics, retail, manufacturing, warehousing or another fast‐growing consumer business
will be highly regarded.
More importantly, we're looking for someone who:
Is an exceptional people leader
Takes ownership without needing constant direction
Is highly organised
Makes decisions confidently
Is commercially minded
Understands numbers and business performance
Can manage multiple departments simultaneously
Knows how to hold managers and employees accountable
Can build systems and processes
Can identify inefficiencies quickly
Is comfortable operating in a fast‐moving environment
Can move between strategic thinking and hands‐on problem solving
Doesn't believe every problem needs to reach the Founders
What Success Looks Like
Success in this role means WHIF operates effectively.
Managers know what's expected of them.
Employees are accountable.
Marketing delivers against commercial objectives.
Manufacturing hits production requirements.
Orders leave the warehouse efficiently.
Inventory is planned ahead.
Problems are identified early.
Decisions are made.
And the business continues to scale without becoming increasingly dependent on its Founders.
Why WHIF?
You'll be joining WHIF at an exciting point in our growth.
This isn't a traditional corporate GM position where you'll inherit layers of management and established processes.
You'll have the opportunity to help build the leadership structure, systems and operating rhythm of a rapidly growing Australian brand.
You'll work directly with the Founders, have genuine responsibility and decision‐making authority, and play a significant role in WHIF's next stage of growth.
For the right person, there is significant opportunity to grow alongside the business and become one of the most important leaders within the company.
Full-time | Brisbane, QLD
Competitive salary package based on experience.
If you're the type of leader who sees a problem and thinks "I'll sort it" rather than "Who should I send this to?", we'd love to hear from you.
#J-*****-Ljbffr

📌 General Manager | Ecommerce Brand (Brisbane)
🏢 Whif
📍 Brisbane